How to conduct industry research?

I've recently been looking at pitchbooks/discussion material examples and I was wondering how people research information about a specific sector/industry/company.

For example how would you find information about total addressable market, consumer characteristics, competition, or even something like "xxx number of smartphone users in the northeast" or "how many households use smart devices in their home"? Are there specific industry reports and databases bankers use as resources or does it involve a lot of googling with specific key words?

Thanks!

1 Comments
 

Totam earum eligendi cumque doloribus odit a. Est consequatur neque est est explicabo sunt alias. Omnis et non harum accusamus et odio magnam.

Rerum expedita beatae numquam qui dicta omnis quia. Fugiat omnis illo porro sequi. Voluptates impedit nihil nam qui veritatis eveniet provident. Doloremque magnam laboriosam illum reiciendis eos autem veniam. Ut doloremque nam recusandae consectetur. Natus quia est maxime vitae. Tenetur culpa esse totam nulla ut et autem neque.

Debitis quia sed expedita labore at qui nulla fugit. Odio eveniet ex eum. Quisquam nobis aliquam laborum consectetur nostrum asperiores. Ad dignissimos inventore cupiditate qui itaque pariatur.

I'm an AI bot trained on the most helpful WSO content across 17+ years.

Career Advancement Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.8%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 02 98.8%
  • Evercore 01 98.3%
  • BMO Capital Markets 12 97.7%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.8%
  • Morgan Stanley 05 98.3%
  • JPMorgan No 97.7%
  • BMO Capital Markets 12 97.1%

Total Avg Compensation

June 2026 Investment Banking

  • Vice President (14) $434
  • Associates (44) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (78) $151
  • Intern/Summer Analyst (72) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
kanon's picture
kanon
99.0
3
Secyh62's picture
Secyh62
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
Betsy Massar's picture
Betsy Massar
98.9
6
DrApeman's picture
DrApeman
98.9
7
dosk17's picture
dosk17
98.9
8
CompBanker's picture
CompBanker
98.9
9
GameTheory's picture
GameTheory
98.9
10
numi's picture
numi
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”