Info on LionTree’s Pornography IB group?

Does anyone know much about the Adult Media & Entertainment group (I think that’s what it’s called) at liontree. I know it’s a new group, and the only thing I’ve heard of is that they’ve recruited people from JPM who’ve had experience doing financings for MindGeek (parent company of pornhub, brazzers, RedTube, etc) and other companies in the space. 

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Actually a very interesting space right now.

Porn was basically monopolized by Mindgeek and the regulators didn't stop them because well...it's porn (seriously they own pornhub, redtube, digital playground, Mofos, twistys, men.com, reality kings).  They are the standard oil of Porn.

However they completely failed to see the trends of the average porn consumer and are losing market share and revenue at an increasingly precipitous rate.  Consumers either want personalized/intimate experiences (Onlyfans) or extremely high quality 4k glam porn in exquisite locations (Vixen, Blacked.com - Both owned by the same competitor by the way).

Simply put, Onlyfans is to Mindgeek as Tik Tok is to Facebook.

People would rather pay money to simp on onlyfans than watch free porn on pornhub.  That's how out of touch in the market Mindgeek was.  They are trying to catch up with their own version of personalized pay to play content but they are too late in my opinion.

A merger between Onlyfans and Mindgeek would be extremely synergystic and crush nearly all the remaining competition, and again, the regulators will not touch this.  Add in a high profile bolt on acquisition of a VR headset provider and you get vertical market synergies that would be very valuable and cover the whole porn supply chain from content creator to end user.

If I was in the LionTree Porn group I'd be pitching this idea 24/7 to them on the merits of a strategic merger of equals between the two companies.  Onlyfans could probably get a decent deal for them as the Mindgeek CEO is currently dealing with personal issues to include religious groups lighting his 16mm dollar mansion in Toronto on fire (SRS)  https://www.dailymail.co.uk/news/article-10417683/Pornhub-CEO-breaks-si…; Always negotiate in a position of strength!

 

***Coffee meeting with 24 year old blonde hr recruiter***

Her: So I think you have a really interesting background, do you have any specific industry you are looking to cover or have experience in?

You: Porn.....(make sure you are staring into her cleavage)

Either she laughs in your face, you get me too'd, or she says she wants to see how much you know by taking her back to your place

This excellent SNL/Netflix Documentary/Porn Scene just wrote itself

 

Cover letter template for SAs trying to recruit for the group. 

My name is Liontree Applicant X, and I am a rising sophomore at California Upstate Montclair.  I'm writing to express my interest in Liontree's porn roup.  I'm not a complicated man.  I like porn.  In particular, I like to watch people fuck on the internet.  But I don't want to work at a BB and I don't want to exit to Apollo.  I like simple pleasures, like butter in my ass and lollipops in my mouth.  That's just me.  That's just something that I enjoy.  Call me crazy, call me a pervert.  But there's one little thing that I want to do in this life and that is to make a dollar and a cent in this business. 

I look forward to being in touch to discuss next steps. 

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