Friend has a finance focused podcast launching. The main one nets 7 figures and is growing quite fast.
I think a lot of investment banks would want to purchase advertising on this podcast due to the content + audience. It's all founders + senior finance teams of 8 + 9 figure consumer brands.
Anyone know the easiest "in" to reach the right people at LMM/MM focused ibanks in consumer?
Based on the most helpful WSO content, the best approach to connect with LMM/MM investment banks for advertising opportunities would be to leverage personal connections and targeted outreach. Here’s a step-by-step guide:
Identify Relevant Banks: Focus on LMM/MM investment banks that specialize in consumer brands. Research their deal history and sector focus to ensure alignment with the podcast's audience.
Find the Right Contacts: Use LinkedIn to identify professionals in business development, marketing, or senior bankers at these firms. Look for individuals who might have decision-making authority over advertising or sponsorships.
Leverage Connections: If you or your friend have any mutual connections with these professionals, use that as an introduction point. As highlighted in WSO threads, finding a personal connection (e.g., same school, city, or industry) significantly increases the likelihood of a response.
Craft a Targeted Pitch: Highlight the podcast's audience demographics (founders and senior finance teams of 8-9 figure consumer brands) and its growth trajectory. Emphasize how this aligns with the investment bank's target clients or deal sourcing efforts.
Cold Outreach: If no connections exist, send a concise and professional email or LinkedIn message. Mention the podcast's success, its audience, and why it’s a unique opportunity for the bank to advertise.
Consider Alternative Channels: If direct outreach doesn’t yield results, consider reaching out to headhunters or consultants who work with LMM/MM banks. They often have relationships with these firms and can facilitate introductions.
Remember, the key is to demonstrate how advertising on the podcast can provide value to the banks by connecting them with potential clients or enhancing their brand visibility in the consumer space.
Sources: Hardo Hot Take: Middle-Market Investment Banking is Not Prestigious or "High-Finance", How to tell the prestige of LMM or MM PE firms?, https://www.wallstreetoasis.com/forum/private-equity/then-and-now-compbanker?customgpt=1, Please help me understand PE recruiting in the lower middle market., Lower Middle Market Private Equity is Paradise
LinkedIn will be your best friend here.
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