Marketing to Investment Banking

I have a friend who was a marketing and management major at a target school who is trying to break into investment banking. They have some basic finance and accounting background. What are some good ways to sell this to the banks during analyst interviews?

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Best Response

I think it's easier than you'd think, especially if your friend has an internship under his belt. Every single pitch you do as an analyst is pretty much a presentation of marketing materials, as you're trying to win business. At the senior level, you're pretty much a marketer/salesman. He can say he's interested in coverage groups and his marketing and management background gives him a diverse look at how a business is run, which is important for projections.

As long as he pushes that he's got the financial background and knowledge, I think the marketing could help him diversify a little bit.

 

Thank you for that link. I am not sure at this time whether it would be possible as I got rejected from Queens last year and could only possibly apply to Ivey at this point.

 

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