Need Advice: Treasury to IB

Hi all!

I joined my bank about 2 years ago in the treasury graduate program (2yr program with 4 rotations) which ends this August. We are guaranteed a role within treasury but I don't see myself doing this for a long time.

I have been meaning to move into a 'front office' role to experience the business side of things. In my current rotation, we help with issuing debt on behalf of the bank (AT1/T2/LAC). Even though its a vanilla product and standardized process, I enjoy the project management nature (i.e. Working with legal, investor relations, DCM etc.) so was looking into roles in banking.

I know DCM would be an obvious so have reached out to people in that area. But not too optimistic as my bank has let people go in the business. Another area that I came across and was interested in was export finance. There was an opening in a different country. I was pretty intrigued by the JD and so reached out to people in my current location. They said there was no opening but I am doing all the right things and that I should wait for a role. However, when a role eventually came up they said they wanted someone with experience. I even got a referral from someone pretty senior in the bank for this role but didn't even land an interview. 

The thing I am struggling with is why would they hire someone who has no direct experience or working relationship (i.e. unlike credit analysts) with people in banking. I am spending weekends to learn more about credit analysis, recent deals etc. But the fact that there is no solid lead is making me anxious. 

Any advice/similar experience sharing would be helpful!