12 Comments
 

That serif'd up nouveau-70's-look font is the latest-and-greatest in low-effort bullshit marketing (kinda like that big chunky neo-Bauhaus cartoon style you see everywhere now).

It's in the logos of Hims, Hers, Poppi, Necessaire, Native Pet, a fistful of fin- / insur-tech companies, and now on everybody's favorite EB.

Good to know that somebody stepped back and took a good look at what the company really needed.

 

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