Will be rolled out over the next few days. They have already changed the LinkedIn logo to this new one. I feel like the old one is so iconic and they really didn’t need a rebrand, does anyone know what the idea was behind this?
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Actually trash. Looks like a knockoff Grand Seiko
DJ D Sol's head definitely looks like it's had some zaratsu polishing.
This is objectively worse than their previous branding. Massive Bear indicator. Big win for Morgan Stanley.
that middle hump blending the two letter looks like someone fat sausage fingered it then said "meh... good enough for government work".
Over / under on 3.5 years for them to revert the logo
under
Logo is terrible. At the very least need someone to ALT-JP-I-S the black. Much more palatable with white font
Imagine all the rising freshmen who are punching air right now thinking that their future LinkedIn aesthetic is ruined
This makes the supposedly shitty jpm new logo a piece of art now
I wonder how much they paid someone to make that terrible logo
For something that is obviously trash? $4M to McKinsey. IYKYK
Marcus goldman turning in his grave
It looks horrible. The old logo just exuded prestige and cleanliness. The aesthetic alone made me want to work there. Now it looks like some guy used Garamond to type two capital letters and smudged the middle. Plus the white font looked super clean. I am disgusted and appalled.
I work at GS, absolutely hate the new logo
Goldman Sach rebrand
Comment thread here goes to show how ignorant of basic human perception people who work in “high finance” are. 5 years from now, when the branding is fully ingrained, come back to this thread, you’ll be shocked at how people could have ever thought this logo was bad. You guys will never amount to anything because you’re all slaves to your lizard brain.
Completely true. Everyone I knew hated the new Moelis logo but now everyone thinks it looks great
Nah it still looks dogshit
It’s garbage. I didn’t think it was real at first and went to LinkedIn to check. My buddy at Goldman isn’t happy. Glad to see WSO reacting the same way
What is that majestic gif??
-1000 aura points
Hoping they bring back the previous one.
Ctrl + Z
It reflects the new GS. It was a storied brand and the original logo (Who do you want in your corner?), even before it went blue, was iconic. DSol is a divorced, wanna-be rave party DJ and hypocrite. Not organic to the organization (well outside the Targaryen bloodline) and the original partners just eyeroll him. It's a kleptocracy now.
But, we would all take a job there and strive for the PMD money. And therein lies the enigma of GS.
Goldman down 5% today, 3% because of broader market performance, 2% because of the logo
Unironically looks like a pair of nuts. World class.
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