wacc calculation - what should I use for market value of equity for a private company

My first post here at WSO forum. Hopefully I can get some answers!

My question is: For wacc calculation, apparently we assume book value of debt roughly equivalent to market value of debt. What about market value of equity assuming it's a private company? What do you do? Am I suppose to take the trading comp or multiple regression to figure out my market value of equity?

Thanks!

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