Why does JPM have a better reputation than MS in London? (IBD)

Yeah, basically I think everyone would agree that GS and MS are the best M&A houses in the US (among the BBs at least). Why's that JPM is frequently ranked above MS in London?

The most often London IBD ranking I've seen is something like:

Tier 1: GS, JPM Tier 2: MS, CS

I mean, MS tier 2? On the same level with CS? C'mon...

Any explainations and insights would be highly appreciated. And by "ranking" I mean reputation at buyside firms.

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Best Response

Are you basing this on JPM EMEA or JPM Cazenove (UK coverage)? If UK, JPM UK coverage is JPM Cazenove. Cazenove used to be one of the British powerhouse IBs. JPM bought 50% of it in a JV, then acquired the whole of it. Outstanding client relationships and industry + region focus rather than just one or the other. From the guys I know at JPM Cazenove, it still operates very much so as Cazenove while having the financing capabilities and global reach of JPM.

 

All JPM EMEA (although I have a friend who did research at Cazenove for a bit). On the IB side, Cazenove is only UK mid-market focused so quite a difference in terms of mandates and the team composition (smaller local deals with an all Brits office at Cazenove vs. large international deals staffed like the UN at JPM EMEA). Anyway, I don't know enough about Cazenove to intelligently talk about any difference between the two, but given the difference in mandate, it's probably fair to assume that people at Cazenove have it better.

 

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