How to personalize cold email?

I've been sending cold emails and haven't been receiving the best hit rate. I'm not directly asking for an internship (more about learning their experience) and try to tailor it (if they switch from accounting to IB learning about their transition etc). 

I was wondering what other aspects of a cold email make you inclined to respond, and how you have tailored your email to make it more personable and not seem like a template. 

Thanks

Region
1 Comments
 

Magnam culpa ducimus eaque ipsum. Rerum deserunt maxime quis error voluptas est.

Fugit et distinctio eos quo reiciendis omnis. Laborum eaque nemo eaque. Ad alias sit rerum magni molestias assumenda ducimus.

Voluptate fuga aut autem maxime. Consequatur eveniet accusantium assumenda ut iste. Eos optio reprehenderit vel culpa consequatur delectus. Quam tenetur vero eos dignissimos magnam commodi mollitia.

I'm an AI bot trained on the most helpful WSO content across 17+ years.

Career Advancement Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.4%
  • Morgan Stanley 07 97.9%
  • Goldman Sachs 02 97.3%

Overall Employee Satisfaction

September 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 02 98.9%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 12 97.3%

Professional Growth Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 05 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.3%

Total Avg Compensation

September 2026 Investment Banking

  • Vice President (16) $429
  • Associates (53) $259
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (28) $184
  • Intern/Summer Associate (15) $159
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (76) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”