What does quality over quantity mean in networking?

Quality over quantity in networking means focusing on building meaningful, genuine relationships rather than simply amassing a large number of superficial connections. Based on the most helpful WSO content, here’s what this looks like in practice:

1. Depth Over Breadth: A LinkedIn account with 1,600 connections is meaningless if none of those people are willing to vouch for you or make introductions. Instead, prioritize relationships where there’s mutual respect and value. For example, during a coffee chat, focus on understanding the other person’s career journey, challenges, and advice, rather than just pitching yourself.

2. Be Memorable and Prepared: Before any conversation, research the person you’re meeting. Know their background, interests, and recent achievements. This allows you to ask thoughtful questions and engage in a way that stands out. For instance, referencing a shared interest or a specific project they worked on can make the interaction more impactful.

3. Leverage Your Strengths: Networking isn’t one-size-fits-all. If you’re better at in-person interactions, focus on coffee chats or events. If you excel online, craft personalized emails or LinkedIn messages. Play to your strengths to make the best impression.

4. Follow Up Consistently: Building a network isn’t about one-off conversations. Transition short-term connections into long-term relationships by following up every 2-3 months. Send a quick email, share an article they might find interesting, or set up another meeting. Consistency shows genuine interest and keeps you on their radar.

5. Make Your Network Work for You: Networking isn’t just about who you know but also about who they know. Treat everyone with respect—whether they’re above or below you in the hierarchy—because a strong reputation leads to introductions and opportunities. People are more likely to recommend you if they see you as mature, energetic, and reliable.

6. Quality Conversations: Instead of aiming for hundreds of chats, focus on fewer, high-quality interactions. For example, some individuals have secured multiple superdays with just 20 well-executed coffee chats. This is because they built genuine rapport and left a lasting impression, rather than spreading themselves too thin.

In short, networking that works is about creating authentic, professional relationships where both parties see value. It’s not a numbers game—it’s about making every interaction count.

Sources: Networking 101 – 8 tips from a “non-target” school student, Networking 101 – 8 tips from a “non-target” school student, The Best Networking, Cold Calling and Cold Emailing Posts on WSO, https://www.wallstreetoasis.com/forum/asset-management/qa-breaking-into-the-asset-management-industry?customgpt=1