Craft Cocktails at Home
Question for you guys. A lot of us here are looking for or working on side hustles. A friend of mine has come up with what I think is a great idea that I can partner with him on but wondered if I could get some feedback. A quarterly craft cocktail mixer subscription box. The first box will be sent out in mid-August and will include 5-6 full sized products (no samples) and recipes and limited to a first run of 20 boxes. Examples of some of the products are lavender and sea salt tinctures, cinnamon falernum syrup and a lemon verbena and basil hydrosol. The box is priced at $64.99, all products are artisanal and small batch. I was thinking these would make especially great gifts for PWM clients. Any thoughts or feedback? What do you guys think?
I think it's doable if you aren't shipping actual booze. Then it becomes a lot more arduous. I'm not big on the "subscription box" thing, but it sounds neat enough.
Yeah, we wouldn't be including base liquors in the box and most of the mixers will be alcohol free.
If you work in PWM, I guess you could try test runs with some of your clients and get a feel for how receptive people are to it. You could maybe expand the idea more, potentially providing a list of 50 or so different mixers, allowing the client to pick X amount of mixers from the list to include in the quarterly package, allowing different price points for different amounts of mixers per package. just my thoughts.
In Hoc!
In Hoc brother. pm me
Digging the pick your mix option as well! Makes sense. I don't work in PWM, so wondering how to approach that, have a few friends here in LA, that do. Will be reaching out to them for input.
depending on the PWM guy, this may or may not be well received. we do gifts in around this price range, but more customized. a customized cheap gift has gone over a lot better than an expensive impersonal gift that everyone gets. It's certainly a neat idea, but remember that some liquor mixers (like bitters) last a very long time so you don't allow yourself repeat buyers because it never runs out.
give it a shot, you never know until you try.
Good idea, however very red tape intensive. You have to remember that anything that is consumed by a human is very highly regulated. So even though you wont have to deal with the ATF, you will have to deal with many other agencies.
I would suggest if you want to do this that the business focus shift from a manufacturing perspective to a retail perspective. Simply bundling up others products and selling the "professional knowledge and convenience." Much less red tape and you would shift the majority of the inventory risk onto others, who quite honestly would be able handle the risk much easier.
Also ill give you some free advice, sell it from a knowledge perspective. Products can be substituted, the knowledge cant. Make it a monthly package and include drinks recipes that focus on a holiday or theme of the month. This way there is always something new for the customers to learn. Products alone will get old.
Thanks Heister. We're also working to curate in the way you described. Will be playing up the knowledge component. I have a background in bartending and pastry (don't knock that shit, lol) and worked in some of the top restaurants in LA and New Orleans, so the knowledge of crafting is there for sure.
I thought I already saw a subscription based service for something similar to this. They gave the ingredients to make the more traditional drinks (old fashioned). You try searching this idea before posting?
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