Freshman at non-target SLAC - finance / financial literacy club advice

I’m a freshman and VP of a finance club at a smaller non-target SLAC. It’s realistically more of a financial literacy / general finance interest club than anything hardcore.

Attendance has been a challenge, which isn’t too surprising given the environment. Small liberal arts campus, fairly apathetic culture, and most students (especially freshmen) aren’t that interested in anything overly technical or career-heavy.

I also don’t want to make the club too serious since, at a school like this, it’s not like we’re going to be competing with target-school investment funds or running highly technical workshops. But keeping things casual hasn’t really solved engagement either, and I’m honestly a bit lost on what actually works in this setting.

For those who’ve been at non-targets:

What tends to drive interest and attendance in clubs like this?

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