New Business Generation Strategies for Commercial Banking/Treasury

I work in the transactions division of a Mid-Tier bank, and while my partnership with the RMs remains strong, my boss is expecting us to start generating our own accounts and then loop in the bank to open commercial checking/saving accounts. He said in our group we have been to reliant on our RM relationships to feed us and self business generation has been very low.

Our "soft" target accounts are businesses with annual revenue of $5MM - $50MM. We can sell higher, but anything higher than $100MM would require a specialist to step in.

How do you guys in Commercial and Treasury source your own deals? They never really taught us how to do that. I think it is because commercial account growth has been minimal this year and they want us to do our own thing.

Comments (2)

2y 
latinbanker, what's your opinion? Comment below:

Esse veniam in saepe rerum et et. Consequatur facilis repellat et nostrum ut a. Molestiae et magni qui et.

Start Discussion

Career Advancement Opportunities

June 2023 Investment Banking

  • Lincoln International (▲01) 99.6%
  • Jefferies & Company (▽01) 99.1%
  • Financial Technology Partners (= =) 98.7%
  • William Blair (▲11) 98.2%
  • Lazard Freres (+ +) 97.8%

Overall Employee Satisfaction

June 2023 Investment Banking

  • William Blair (▲04) 99.5%
  • Lincoln International (▲11) 99.1%
  • Canaccord Genuity (▲18) 98.6%
  • Stephens Inc (▲12) 98.2%
  • Financial Technology Partners (▲09) 97.7%

Professional Growth Opportunities

June 2023 Investment Banking

  • Lincoln International (▲01) 99.5%
  • Financial Technology Partners (▲06) 99.1%
  • Jefferies & Company (▽02) 98.6%
  • Lazard Freres (▲15) 98.2%
  • UBS AG (▲19) 97.7%

Total Avg Compensation

June 2023 Investment Banking

  • Director/MD (6) $592
  • Vice President (32) $396
  • Associates (148) $260
  • 3rd+ Year Analyst (11) $198
  • 1st Year Analyst (280) $170
  • 2nd Year Analyst (91) $170
  • Intern/Summer Associate (46) $166
  • Intern/Summer Analyst (206) $93