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Returns: Summa Equity and Ara Partners have both flown a little bit below the radar but have excellent returns. 

Branding/marketing: TPG Rise has made itself the clear market leader of the MFs from a brand perspective, with Bain Double Impact in second. The other MFs are all still establishing themselves from a platform perspective. Anyone else is clearly not doing a great job on the branding side because I rarely read on this forum about any impact funds beyond the MFs (and there is a large and growing universe of impact funds beyond the MFs).

Impact: Very difficult to say who has really outstanding impact because comparing the impact generated is very difficult across firms. TPG has nicely branded its Impact Multiple of Money metric as a single KPI that helps you compare across different types of impact (because, for instance, how do you compare the impact generated by a solar panel company versus an edtech company?) but the IMM is a bit of a black box and is proprietary, so you can't compare TPG's IMM versus Bain Double Impact's. I think that the firms that are doing impact best are the ones reporting KPIs that are off the shelf from a third party so that you can compare them (for example IRIS+ or SASB) and are focusing really on just one area of impact (climate, for example).

 

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