Does buying “sexy” companies make firms money?

For example, when growth equity companies buy stakes in up and coming popular consumer products like Oatly, Hippeas, Van Leeuwen, all birds etc. aren’t they priced at such high valuations that it’s difficult to see such high returns hence the later stage investment.

What are the typical return profiles of investing in trendy brands where every firm is competing to get ownership in them?

A few of the firms that come to mind are Strand Equties, Lerer Hippeau, Silas

Anyone have any insight on their IRR/EM targets

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