3 Comments
 

Based on the most helpful WSO content, here are some key diligence items to focus on for SaaS companies:

  1. Revenue Metrics:

    • Gross/Net Retention Rate: Measures how much revenue is retained from existing customers.
    • Customer Acquisition Cost (CaC): The cost associated with acquiring a new customer.
    • New Customer Growth Rate: The rate at which new customers are being acquired.
    • Annual Recurring Revenue (ARR): The value of the recurring revenue components of your subscriptions.
    • Percentage of Recurring Revenue: The proportion of revenue that is recurring versus one-time.
  2. Cost Structure:

    • R&D and S&M Costs: Research and Development (R&D) and Sales and Marketing (S&M) are significant expenses, with S&M often being the larger cost.
  3. Valuation Metrics:

    • Revenue Multiples: SaaS companies are often valued based on revenue multiples rather than EBITDA due to their growth stage.
    • LTV/CAC Ratios: The ratio of the lifetime value of a customer to the cost of acquiring that customer.
    • Churn Rates: The rate at which customers stop subscribing to the service.
    • Bookings and Billings: Metrics that indicate future revenue and current invoicing.
  4. Due Diligence Areas:

    • Financial Due Diligence: Quality of earnings, revenue recognition, and cost structure.
    • Legal Review: Intellectual property, contracts, and compliance.
    • Operational Review: Business model, customer base, and market position.
    • Technical Review: Product functionality, technology stack, and scalability.

For a more detailed primer, you can refer to the following links provided in the WSO content: - https://a16z.com/2015/08/21/16-metrics/</a">16 Metrics - https://a16z.com/2015/09/23/16-more-metrics/</a">16 More Metrics

These resources should help you get a comprehensive understanding of the key metrics and diligence items for SaaS companies.

Sources: PE recruiting technical questions (software specific), Q&A: Technology IB Analyst, PE recruiting technical questions (software specific), Due Diligence - Most common deal killers or reasons for negotiating a reduction in price?, Sell-Side M&A Overview

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

Different roles might look at different metrics.

I work in sponsor finance specifically in software and we look at the following: Gross Retention, Net Retention, ARR (CARR vs ARR), ARR Growth (organic vs inorganic), Gross Margins, Deferred Revenue, RML (if not CF+), Customer Concentration, what type of software and what sector (financial, healthcare, automotive) and size customer (SMB or Enterprise), do they offer any other services or have a payments aspect. I am sure I am missing a few.

For a Primer I would just look at the insights that sole SaaS focused VC/Growth Equity firms post like

 

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