PE IR/Fundraising
Hi everyone! Im in IB and considering to move into IR / fundraising and hoping to learn more. If anyone has any insight, some of my main questions are:
- pros and cons of project management / product specialist vs client solutions roles and what pays more?
- what can you expect base salary / bonus to be? is it a similar structure to IB where smaller firms pay more?
- what do hours and day to day look like?
- if any industry experts here, what’re your favorite parts of the job
- What’re the most important things to know / prep for interviews
If anyone has any insight that would be great, TYIA!
Bump
Fundraiser here.
1) The work is entirely different. Client solutions is a sales role where your day is filled with meetings, calls, emails, etc. PM is entirely task based work that can feel like homework assignments if you don't love it. DDQs, decks, strategy work, prepping sales people. Upside on sales side is higher (you're paid on how much you close) but also not a consistent upwards trajectory. You can kill it one year and get crushed the next. In PM, you generally always make more YoY.
2) At placement agents (LAZ, EVR, PJT, etc.), pay is in-line or greater than M&A. If you go in-house, hugely dependent on the kind of fund you join (at funds for Assoc 1, have seen range from 220k all-in to 350k all-in). Not always related to fund size. Have found that publicly listed managers pay capital formation more $ because it's directly linked to public earnings
3) hugely dependent on shop, but typically always better than M&A. If you are in sales, you don't work past 6 or 7 because you can't bother LPs at night. Typically very predictable hours (you know when you're gonna get crushed).
4) In fundraising, you have immediate / direct access to the most senior world class investors from analyst 1.
hey! thank you so much and this is super helpful. would you say there is a certain personality that would be better in sales vs PM? also wondering if you have any insights on interviews and what to start prepping? thanks again!
Very interested to learn more. Could you please PM me?
Bump. Could anyone pm me
In fundraising you have direct access to LPs.
it’s a people business, if you’re a good network and you’re fund has a strong track record then sky is the limit.
Placement agents bonuses are uncapped.
What % of the capital raised would be paid to the fundraiser usually?
I heard 0.5 to 1% is usually the standard, double checking
I'll bite
So IR at a PE is usually broken into Project Management / Client Solutions or Services, and then more Sales focused 'Coverage' Teams. It's rare that the differentiation is made at the junior end but there are shops who do that. Typically, Project Management is more DDQ, Dataroom and Diligence focused. You'll have LPs asking you for quarterly surveys and questionnaires as well as other workstreams including fund reporting & reviews, and helping seniors (including deal team / investment team members) prepare for LPACs, AGMs or big investor meetings where you're making slides for the presentations on say a certain fund or portfolio company case study etc. The best shops genuinely tend to make sure no team is silo'd off from deal teams, and there is genuine collaboration across work streams. On PM, they are essentially the engine room for all diligence and admin functions of a live fundraise and will quarterback all dataroom affairs and handle LP questions, typically with support of Legal & Compliance, HR if needed and sometimes deal team (you'd be surprised how many questions for reporting purposes LPs will ask on say headcount composition etc)
On the Coverage or Capital Formation side, this is perhaps what more people in finance think about IR, wining & dining, constant travel for roadshows / conferences and high client-facing interaction - i.e. 'the sexy' part. Dependent on geography and the scale of the firm, typically seniors will cover regions and increasingly more recently, Private Wealth. Your job is to pitch the firm, have a wikipedia-esque knowledge of the portfolio, market trends and for more important LPs, you typically bring along deal team members for assurance too. Essentially, they are the marketing face of a firm and their value in gold is showed during a live fundraise - a lot of people think that off-cycle (i.e. when you're not fundraising) their roles are a lot quieter, but most will maintain and refresh their pipeline of new LPs to target and map, plan their next travel and conference calendar outlook as well as hosting regular calls with existing and / or new LPs who perhaps want to know more about recent trading and co-invest opportunities. Some regions or types of LPs (large pension funds or SWFs) do value face time and expect a senior IR person to visit a region 2x a year. Like every role, it has it's pros and cons. The pros are obviously the client access and in some cases, you're talking to some of the most well-known / sophisticated c-Suite of the largest pools of capital in the world, but at the same time, your 'P&L' is how much capital you can raise for your sector / region. It takes a LOT of time to build up a contact book that you can say you actually know well (personally and institutionally) compared to just meeting them for 10 minutes at a conference. Market gossip is also a big thing in the fundraising space, especially to know which LPs your competitors have mapped and received tickets from - some of the high-performing funds may not put as much emphasis on hunting new LPs and rely on performance as a primary sell, other funds with inferior returns may have better networks or relationships that can win capital vis a vis where others fail. If fundraising was all about who can allocate to the best performing GPs, it would be i) boring and ii) mean the Capital Formation role is redundant.
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