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It was saying JLL is trying to make it about firm first, clients second, and broker third (so taking away broker identity to more a brand). It also said they didn't seem to like his recent NY Times article and was doing the opposite of that making it broker first (which in reality is the way it should be, people are loyal to a broker if they know them well not a brand) so we'll see how it works out.

 

I respect what he did going out and having success on his own for a long time, and I’m sure he’s a great guy; but I agree as another out of market guy. The social media didn’t rub me the right way.

 
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This is fair. As a NYC cap markets broker, seeing the middle market NYC sales GOAT provide his tips all over social media out of nowhere is pretty amazing. He’s incredibly well respected here, which is why, to us, it doesn’t feel that “gimmicky”, even if it is a sales tool. However I could see why JLL leadership thinks otherwise.

 
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World-Domination

 He really came off as someone selling snake oil. 

He's a broker.  Of course he was selling snake oil.

 

There's an interview where he says he never buys CRE. Doesn't want a conflict of interest or any clients asking him "if its a good deal, why don't you buy that?" I've never met him but I wish other brokers were that upstanding.

 

I'm from the Bay too, but Bob's a legend in NYC. My friend's family owns a few buildings over there and every interaction they've had with him has been stellar. Couple younger folks I know have talked to him and said nothing but positive things. 

I think the old way of keeping everything private is fading out. Social Media is the new wave and RE is filled with boomers. 

 

I never thought Bob fit into JLL since he’s super vocal compared to other brokers there. A lot of the institutional guys move quietly but for private capital you gotta be out there like Bob is. A lot of things he preaches goes against how JLL is trying to position themselves. It’s also at odds with how a lot of the rainmakers and management who came over from HFF do things. Kind of hoping he links back up with Massey since B6 is falling apart.

 

That statement from JLL is absolutely awful. Airing out your top producer for marketing himself shows a fundamental lack of common sense and rings of jealousy. Whatever douche bag wrote and released that statement has almost surely achieved a fraction of Bob’s success. Clients hire people, not firms, and having visibility in the market is how you win business. Idiotic from JLL, would never work there after seeing that statement. 

 

Lot’s of clients hire firms over people. I might even dare to say that’s increasingly where the brokerage industry is headed. On the leasing side, there’s a reason the largest occupiers of space have global agreements with certain firms. They want all of the different services and resources they offer, not just “I really like that one guy I met there.”

 

Considering how his departure from Cushman went down, it's not a reach to imagine a similar case happening here. Costly conflicts of interest are always possible.

I'm not a commercial broker so I can't speak to this, but is it actually worthwhile for the Knakals or Stacoms of the world to be at big name firms? At least on the residential side, it seems as though once your personal brand and connections are vast enough, that seems to carry more weight than the firm name on the door (Serhant, Altman, etc). Do the institutional clients have requirements that a CBRE, JLL or Cushman type firm represent them?

 

The (insert city of 500K) brokers were up in arms on twitter about the guy who’s sold $20B in NYC real estate and acting like JLL was going to go under tomorrow. I’m sure he appreciates the sympathy but I have a feeling Bob Knakal will land on his feet and JLL will be just fine lol

 

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