Doing "direct" deals

Background: I currently work as an associate at a with an owner/operator on the investment team.  We are the GP in all of our deals.

Recently spoke to a firm about a new role that has around manages 3x what my firm does with a leaner team.  They have plenty of cash and are bringing someone onto their investment team to not only be an experienced member of the investment team but also because they "would love to start doing direct deals".  What does that mean?  Are they looking to be the GP in those deals?  Initially, I thought they meant they would take control via larger ownership percentages but each of the investments they make are already 51%. 

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So that's what was initially confusing to me.  It doesn't seem like they haven't done that.  They have a handful of operating partners that they partner with and invest as an LP with majority ownership and control.  The team is small so I guess "control" could mean a number of things and the rights are rather limited and they would like to give more actual oversight but I am still not sure.

 

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