We all know NW does a very good job in marketing but what other top 20 schools get a strong look for students looking to move into marketing?
I been on campus at a few of the better schools and seems like marketing was the target of a few students I met.
Does HBS, Wharton and Booth do as well in marketing as say general management or finance?
From what I remember HBS doesn't have different concentrations for the MBA program.
Not looking for certains courses as much as I am looking for a track record of students into marketing
You might want to ask recent grads then for the booklets they got with where all they classmates went.
Wharton
Kellogg, Wharton, GSB, Fuqua
Every good school puts people into marketing. Go to the best school possible (or the one you like the most if you're picking between M7).
I tend to agree. I was visiting UT and four of the students I met in marketing were returning to Google, Microsoft, Nike and General Mills
Can you tell us what angle of marketing that interests you? For example, if you are interested in consumer products branding, then you will find that indeed all the top schools send people there -- I've even seen people from Stanford go for jobs in that field. And all the big consumer products firms have robust recruiting schedules.
Having said, that, you'll see that a school like Booth has put a tremendous amount of effort into its marketing efforts. It now has the Kilts Marketing center: http://research.chicagobooth.edu/kilts/ which is well-funded and offers a tremendous courses and does great research in the analytical side of marketing. Think BIG DATA.
Speaking of BIG DATA, consider that Wharton also has a new initiative on that discipline: http://www.wharton.upenn.edu/wcai/ This is the Customer Analytics Initiative; I've met the guys who run the program and it is really really interesting.
If you are interested in sports marketing, take a look at Duke Fuqua. If you are interested in sports and entertainment marketing, also look at UCLA.
If you are ok with non-top 10, look at Indiana's Kelley Schools Consumer Marketing Academy http://kelley.iu.edu/MBA/Academics/Academies/page38435.html There's a decent amount of recruiting out of Kelley for Brand Management.
So that's it for starters. If you have any more questions about your own situation, please come visit my thread.
Good luck, Betsy
I concur with what Betsy said above -- big data is definitely a huge huge huge huge thing in all business -- critical for startups and critical for large corporations. I wouldn't be surprised if MIT does well in this area too since I know that they do a sports analytics conference each year as well
Thanks Short, I am always glad to see you here. Yeah, that MIT sports analytics conference is hot -- not sure it is marketing related, but I love reading about that stuff (my home team is the Oakland A's, so you can guess why).
The other thing I wanted to mention about marketing is the hot field of marketing choice. Columbia has a famous famous guru in that field, Sheena Iyengar, who wrote "The Art of Choosing" and then there's Richard Thaler -- also a Booth -- whose research on savings is probably one of the reasons why your 401K defaults into a target-date fund instead of cash.
Monty - are you looking for yourself or looking to recruit students?
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