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Kahneman is the god father of behavioral. All of his stuff is a great read.
Thanks for that cowboy, still needa read thinking fast and thinking slow. I was thinking about something a little bit more quantitative and directly applicable to trading (if any there even are any behavioural finance books like that right now)
I'm including Behavioural Economics as well, these are some my favourites:
Predictably Irrational - Ariely Nudge - Thaler Animal Spirits - Akerlof & Shiller Irrational Exuberance - Shiller Wisdom of Crowds - Surowiecki
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