How to handle a cold call to a potential investor? (interview prep)

Hi everyone!

I will have a job interview in which I have to do a mock cold call. I will be calling a potential investor that may be interested to invest in hedge funds, so a High-net or a financial institution. I need to ask the investor questions about their investment preferences, so I get the necessary info about his investment objectives and strategy. This is not a sales call, this is more about information gathering, but I also have to be able to promote the services of my company.

The main part here is what questions should I ask an institution investor/High net to understand their investment strategy? The investor will know the reason of my call so I don't have to hide anything or ask indirect questions.

Remember that am trying to understand if the investor is interested to invest part of his AUM in hedge funds.

Are you an accredited investor? What is you asset allocation? (To understand what sort of hedge funds strategy would give better diversification) What is the profile of your customers? (retirees, young professionals, endowments..) Do you have a hedge funds or FoF investment vehicles? What are your investment objectives? What is the measure of risk you use? (Sharpe, Shapiro?)

Any other important stuff to ask?

Thank you for your input :)

3 Comments
 

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