Why can Product Managers enter VC/GE?
I get PMs build stuff, but considering they often have a platform (i.e. M7), surely the advice they would give to startups would be not helpful or perhaps even detrimental?
This is particularly true for growth equity - maybe I have a fundamental misunderstanding of the role, but surely a head of growth would be much better suited in a growth investing role than a PM, who can’t really offer helpful advice to the founder? Surely rolling out a new Google product under the google name is much easier than a fresh company looking to grow.
Based on the most helpful WSO content, here's what you need to know:
Product Management Experience in VC:
Role Suitability in Growth Equity:
Operational and Tactical Execution:
VC vs. Growth Equity:
In summary, while PMs bring valuable product insights to early-stage VC, growth equity roles might benefit more from individuals with a background in market dynamics and scaling strategies.
Sources: Q&A: Analyst --> Associate at a VC / Growth Equity Firm, https://www.wallstreetoasis.com/forums/qa-consulting-pe-early-stage-startup-b-school?customgpt=1, Why Growth Equity vs Buyout?, Difference between late stage VC and growth equity, Top Venture Capitals that hire juniors?
The later stage you get, financial analysis matters more and GPs/teams on that tend to have more finance backgrounds. The earlier you go, sourcing and technical insight matters way more. I could argue that given a variety of factors, it's possible technical/product insight is becoming even more important in GE than previously.
But the answer pre-Series C is that the finance in VC/GE isn't that hard or can easily be taught. Learning technical instincts and ability to riff with (typically technical or product obsessed) founders usually matters way more in a junior role.
I have held both finance and product roles prior to venture, and the product roles translated way more.
I get way more leverage on being able to riff with a founder on their product and how they're building it than analyzing cohort data/customer waterfalls better.
Thank you for the answer, makes sense.
How does a PM transition into something a bit later on the GE side of things? Weekends catching up on modelling etc?
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