Private Credit Origination Startup

Founder here, would rather get burnt on this forum now than by the market later.

Quick background: we were born out of the Sydney mid-market, where we ended up with more deal flow demand than we could handle. After raising VC we relocated to SF, and we're now focused on the LA and NYC middle market.

The thesis: debt brokers are fragmented and underserved on tooling, so we aggregate them by giving away broker software for free (Lev-level functionality, at zero cost). In exchange, brokers run their deals through our platform. On the other side, we use AI to match those deals against fund mandates. Private credit funds pay a small fee to unlock a deal, and a larger fee to get on a call with the borrower.

Our mentors (Head of Asia at BAM, Head of FIC at BNP Paribas) believe origination is the part of private credit most ripe for disruption. Curious whether that's the consensus here too, or whether I'm about to learn an expensive lesson.

Two asks:

  1. Tear the thesis apart especially anyone sitting at a MM credit fund. Does "pay to see the deal" work for you?
  2. If you're at (or know) a MM credit shop in LA/NYC, or anywhere, really that would be willing to kick the tires, I'd love to show you the platform. Happy to comp access in exchange for honest feedback.
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