Equity Research - analyse a stock

This question is a duplicate of:
Equity Research- analyse a stock 7 comments

Had an interview for an entry equity research position at a sell side firm.

the interview went well and they gave me an exercise to do which was to come up with 1-2 pages of information on the key drivers of a stock.

my instructions were...
“No modelling….just drivers around the stock…where you believe you would dig and perhaps how you would dig to tell people something they didn’t know.”

I don’t have much knowledge of public markets so I’m not quite sure where to start and what metrics to use?

What is the best way to find unique insights, how should I format my findings and what is the best way to impress them?

 
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