15 Comments
 
banker88Why do they do that? JPM and UBS have their big ass names on their buildings.

That's just the Goldman way...

"Give me guys that are poor, smart, and hungry. And no feelings." - Michael Douglas as Gordon Gekko in "Wall Street"
 

anyone who is a would be Goldman client, already knows who Goldman is and what they do very well. Anyone who does not know about Goldman probably is not in a position to be a client anyway. Most BB banks get new clients through word of mouth anyway.

If most guys that are freshmen in college on WSO know the exact address of the building then you got to think that anyone in the industry or a client of the industry would know this as well.

 

Might not want to put a logo on the building for security reasons also. Look at all the trouble AIG employees had when people were making threats, etc. Not that being without a logo is a huge deterrent, but might of factored into things. I liked their old building a lot, anyone have any pictures or a link to what the new one will be?

 

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