How to change the negative perception of bankers?
I have spoken to people in their 50s that are business owners and a lot of them seem to have a really bad view on investment bankers. For example, they're very hesitant to speak with an investment banker. I believe most people are very misinformed about the value add that we to offer.
Is this really the effect of 08'? How can you change their perception? It's definitely difficult to change someones perception during one conversation, but what are ways to slowly do it?