Is Amazon Going Against Their Core Business?

Over the past month Amazon has opened 6 brick and mortar stores across the US. The stores are titled Amazon Books and seem to be a modern twist on the traditional book store. They are using these locations to push Amazon Prime and to promote the discoverability of new items, which their website cannot do as efficiently. Employees are claiming the irony of Amazon opening a bookstore when they are predominately known for driving book stores out of business

  • What do you guys think about Amazon going against the grain of their core business? Is this genius? or just plain stupid?

Articles http://nypost.com/2017/05/28/jeff-bezos-does-the-… https://newrepublic.com/article/142935/amazon-boo…

8 Comments
 

Well, I think Amazon ultimately wants physical stores across America similar to other retailer on top of their superior e-commerce. That's why Amazon's bulding grocery stores and such. If I had to guess his motives for building book stores, I'd say the reason is symboilic. If Amazon finally go big time building physical stores (grocery, retail, bookstore) on the ground, what will be more meaningful than to start with building bookstore? Amazon started with selling books online. Amazon can probably easily make Barnes and Noble out of business with a snap of a finger, replacing all barnes and noble store with Amazon bookstores. Besides, book store competition is much less than grocery or general retail..

 

Amazon is one of the rare giant corporations I have had nothing but good experiences with. I welcome their growth.

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