Quite frankly, I'm pretty shocked why more people haven't been talking about this topic in the sports world. Or is it that I'm just behind, or is baseball actually "dying"?
Some of baseball's top stars like Mike Trout, Clayton Kershaw and Bryce Harper aren't getting nearly the amount of exposure and popularity as celebrities in other sports such as basketball, soccer and football. This data goes on to support this trend.
" James was selected as America's favorite athlete in a Harris Poll last year. Jeter ranked third. The only other baseball players in the top 25: Ortiz, ranked 13th, and his Boston teammate, Dustin Pedroia, ranked 18th. (2014)"
Comparing basketball to baseball, the NBA seems to thrive on marketing stars, in particular, around 5-10 of them. Some average sports fans could barely even tell you the top 10 marketed stars in the MLB.
I can't exactly put my finger on it, but for some reason I'm just not running into advertisements for MLB Players. Whether that may be products, commercials, etc. It's much different when I see kids walking down the street in a Kobe sweatshirt and Lebron sneakers. In addition, the only time I'm ever seeing baseball players on television besides the games is when I'm seeing a bland Sunday Night Baseball commercial. Maybe I'm wrong about the bland part, but I see way more basketball and football endorsement commercials than the MLB. It could be just where the money is now.
It could also arise from the MLB's higher percentage of international players. These players could be trickier to market due to the ethnicities of Americans not exactly amounting to the amount of people that would adore these players in their home countries would alone.
For all you baseball diehards out there...what can the MLB do to mix ups its marketing efforts?