You get one stock...Forever

Okay kids...it is game time! We were goofing around at lunch and I asked everyone, "If you could go back in time and buy 100,000 of any stock and still own that stock today, which would it be?"

Several people talked about what it would have been like to buy 100,000 shares of BRK-A on March 17, 1980 and still own them today.

Everyone agreed that would have been incredible, but then I asked, "What do you think will happen when Warren Buffett is no longer running the company? Do you think it will continue its success?" There was a lot of discussion about whether the success was only about Warren in these later years and how his involvement alone could make a bad deal end up good.

So I added a little twist: You are allowed to go back in time and buy 100,000 shares of 1 stock, but you can't trade it EVER. No matter how bad things get. What successful stock do you think will stand the test of time long after the current leadership is gone?

What say you?

Addendum: This was just a little exercise to see what people thought about stocks that have proven to be very successful and if they would continue this success into the future.

During lunch it was interesting to hear how some people felt that stocks like Google and Berkshire would both end up faltering after their "celebrity" founders either passed away or retired, while others felt like they might actually perform better once some new ideas were instilled.

Some at lunch felt like the best stock to own forever hasn't even hit the stock market yet because the company hasn't been created.

In the end we spent the most time talking about how much influence non-financial data played into the discussion and what that says about the future of trading. As barriers to trading by average Joes continue to fall and more and more people are attempting to pick their own stocks will stock valuations be influenced less by those of us with all the financial data and fancy algorithms and more by people who think that Mark Zuckerberg is cool?

All in all it was an interesting hypothetical debate. Wish I had time to do more of that kind of thing.

73 Comments
 

So if I can't trade it ever...does that mean I'm stuck with paper gains until I die?

Under my tutelage, you will grow from boys to men. From men into gladiators. And from gladiators into SWANSONS.
 
bottera Flake:

So if I can't trade it ever...does that mean I'm stuck with paper gains until I die?

cash from dividends would pay out.... people w/ berkshire would be effed w/ paper gains

BRK doesn't pay dividends and does not intend to do so in the near future.

Under my tutelage, you will grow from boys to men. From men into gladiators. And from gladiators into SWANSONS.
 

I like the V/MA idea as well. Great businesses which you can't really be long enough on.

I think the key here is you need a business with a lot of staying power [read:moat], and demand for its product(s) to be inelastic (i.e. pricing power). Charismatic CEO's are nice, but unnecessary. Eventually, an idiot is going to be running the company, so the business really should be idiot-proof.

Having said that, if I could only own one company forever, it'd have to be KO. It's become the most well known brand in the world, and has an addictive* product which can't be replicated (the other colas just aren't up to par), giving it a great deal of pricing power.

*: Never realized this until I read about it recently, KO has designed their cola in such a way that the taste leaves your mouth after 2-3 seconds, making you want to drink more.

 
ytinifnigreat deal of pricing power

Maybe on a relative basis to other colas... but it's a business (soda, that is) in secular decline from a volume standpoint. At some point you just can't push price anymore, which is why I don't like KO as my lifetime holding. Completely legit pick, but I'd argue better served holding NSRGY or UL.

 

In all seriousness, a one-stock portfolio flies in the face of basically all of finance theory... for instance, in creating an intrinsic valuation, how would one discount back FCFE in this scenario? Using CAPM would be ludicrous.. you could add a risk premium to subordinated debt, but IMO that's just an extrinsic (market-based) figure masquerading as intrinsic.

How am I supposed to price this thing with any rigor?

 

Using CAPM is ridiculous to begin with. The required return on equity is your own risk adjusted hurdle rate. Buffet uses a flat 10%. Klarman uses 10% for short term CFs, 15% for longer term ones etc. Using Beta and therefore CAPM is faux 'rigor'.

 
entropy_increases

Using CAPM is ridiculous to begin with. The required return on equity is your own risk adjusted hurdle rate. Buffet uses a flat 10%. Klarman uses 10% for short term CFs, 15% for longer term ones etc. Using Beta and therefore CAPM is faux 'rigor'.

Where have you heard that Klarman uses 15% for LT cash flows? I've heard he uses a straight 10% too.

 

This was just a little exercise to see what people thought about stocks that have proven to be very successful and if they would continue this success into the future.

During lunch it was interesting to hear how some people felt that stocks like Google and Berkshire would both end up faltering after their "celebrity" founders either passed away or retired, while others felt like they might actually perform better once some new ideas were instilled.

Some at lunch felt like the best stock to own forever hasn't even hit the stock market yet because the company hasn't been created.

In the end we spent the most time talking about how much influence non-financial data played into the discussion and what that says about the future of trading. As barriers to trading by average Joes continue to fall and more and more people are attempting to pick their own stocks will stock valuations be influenced less by those of us with all the financial data and fancy algorithms and more by people who think that Mark Zuckerberg is cool?

All in all it was an interesting hypothetical debate. Wish I had time to do more of that kind of thing.

"Everybody needs money. That's why they call it money." - Mickey Bergman - Heist (2001)
 

What about trust busting and subsequent recreations and break ups? Because I can think of quite a few companies that you could own and end up owning shares of 8 or so different companies because of this.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 

Good point. That was raised by someone at our lunch as well. They decided to target companies that would most likely have splinters therefore diversifying without selling.

"Everybody needs money. That's why they call it money." - Mickey Bergman - Heist (2001)
 

Health Care REIT, Inc. - HCN all day every day

If I can't sell it, I am going to get paid while I hold it at least.

The poster formerly known as theAudiophile. Just turned up to 11, like the stereo.
 

100k of whatever thing gives me exposure to the Rothschild's family banking businesses in 1760's. ( I doubt it was 'stock' per se but I feel that an equitable stake is in the spirit of the question)

 

If you have to hold it forever and can't ever trade it, there's only a few good options. You need something that's unlikely to ever go out of business (bye bye tech stocks) and you need something that pays a dividend. I'd go with Lockheed Corporation (from 1934 after they were spun out of then bankrupt Detroit Aircraft Corp.) They have guaranteed revenue thanks to DoD decisions made in the 50s regarding defense spending so they're unlikely to ever go out of business. Plus, I'm pretty sure "war" isn't going anywhere anytime soon and, even if it does, "defense spending" will probably never stop even if "war" does. Plus, they pay a cash dividend.

A company like Lockheed Corporation (or, hell, LMT) seems like the obvious choice to me.

"My caddie's chauffeur informs me that a bank is a place where people put money that isn't properly invested."
 

Nice call on the defense related companies.

"Everybody needs money. That's why they call it money." - Mickey Bergman - Heist (2001)
 
jankynoname

I think it's gotta be the Dutch East India Company... paying dividends since the 1660s! Today, you'd own a bunch of random shit all over the place.

" It remained an important trading concern and paid an 18% annual dividend for almost 200 years.8

[[[Weighed down by corruption in the late 18th century, the Company went bankrupt and was formally dissolved in 1800]]],8 its possessions and the debt being taken over by the government of the Dutch Batavian Republic. The VOC's territories became the Dutch East Indies and were expanded over the course of the 19th century to include the whole of the Indonesian archipelago, and in the 20th century would form the Republic of Indonesia.

If the glove don't fit, you must acquit!
 

WMT way back and into the future. The battle between capital and labor is going to get more intense, and will force the growing underclass to shop there. /dystopian rant

Please don't quote Patrick Bateman.
 

K - Coke. My reasoning is because their distribution of dividends isn't related to their earnings. Makes a DDM unrealistic, but would all but guarantee growth in the investor's income stream. That is, of course, if you can't ever sell, like others have pointed out. If that is the case, Berkshire would simply be paper gains, no income...

"Decide what to be and go be it." - The Avett Brothers
 

KO has always fascinated me. Especially in modern times. It should be THE case study for marketing. Their flagship product is (or was) carbonated sugar water that slowly kills you.

Please don't quote Patrick Bateman.
 

I think some are missing the point of this question. It's interesting because this is how you should be thinking if you're a long-term investor. Usually 80%+ of a business's value is the cash it generates after five years. Terminal values are really misunderstood on Wall Street.

 

DDD (j/k).

So you're saying we cannot trade that stock ever and have to keep it forever, right?

Long term, we are all dead and I'm not a sovereign wealth fund either. The marginal utility of owning 100k shares of a company forever without the ability to trade or liquidate the investment is pretty negative to me given the opportunity cost, it's the equivalent of locking some of your money somewhere without having the opportunity to use it ever even if you are starving. It's the equivalent of taking some of your money and burn it.

I'm indifferent.

Colourful TV, colourless Life.
 
CatchingCents

Brown-Forman Corporation

They'll get bought within 3 years

 
Best Response
ytinifni BlackHat: CatchingCents:

Brown-Forman Corporation

They'll get bought within 3 years

If the deals we had at the beginning of the year are any indication, I wouldn't be surprised to see them bought within the next 12 months.

Agree 100%, but depending on who the suitor is, it could end up taking much longer (but I bet we hear an announcement for a bid or at least talks about making a bid sometime in the next year) coming from Diageo but maybe not as bad if coming from Bacardi. It'll be interesting, the entire space is almost by definition forced to consolidate over time, and I always ask myself if it's going to be possible at some point for regulators to cry antitrust or something on certain mega-deals in the space (like some of the older and bigger DEO buyouts)

I can definitely see a case for holding a conglomerate-like sin stock like a DEO or PM as something that sounds good on a high level. I'd never touch PM just because of regulation and eventually all your customers will have died, which doesn't make for great economics.

If I had to think of 5 names I'd answer this question with (and in no particular order, other than ADP being top choice) these companies. I'm completely ignoring the "can never sell it so it's worthless" and "has to have dividends for me to ever get any return" premises and just go by the spirit of the question:

1) ADP 2) V or MA 3) MON 4) NSRGY 5) BLK or BEN

 

Natus nam hic natus dolores voluptatem. Quia mollitia aut voluptates. Autem rem eaque sunt libero dicta. Dicta voluptatem voluptatem quod.

Dolorum deserunt possimus dolorem et sed alias. Accusantium eveniet modi ex ipsum natus ea repellendus. Sed sequi perferendis voluptate quos.

Aut maiores officia vitae facere. Accusamus qui dolore cupiditate iusto. Sunt iure similique labore laborum. Voluptas ullam hic exercitationem temporibus quae numquam magni.

Eos commodi deleniti natus sit laboriosam eum. Culpa vel totam voluptatem aut dicta. Omnis iste sit sint facilis fugiat magnam dicta. Et inventore perferendis consequuntur adipisci sint.

 

Nisi rerum ducimus eos fugiat rem ut illum. Quae nemo aut ipsum ea. In eum soluta quia.

Quos qui nostrum dicta doloremque nemo voluptas hic. Non soluta tempore odit. Et quia mollitia ducimus quia eius libero. Et inventore voluptas ullam quo velit illo corporis laboriosam. Qui mollitia dolores dolores perferendis.

Animi et sit quaerat quas dolorum facilis sunt. Voluptatem doloribus eveniet consequuntur. Deserunt non beatae officia molestiae.

 

Totam ut et cum nesciunt rerum est. Corporis quae aut et omnis consequatur est aut natus. Corrupti ut rerum voluptatem reprehenderit iusto aliquam distinctio labore. Error quam dolor neque perferendis qui quis tempore. Aut et error architecto ut id harum.

Et et sit quasi aut sint. Nam praesentium soluta aut sed et ut. Officia labore voluptate ut dignissimos.

Consequatur at et culpa et dignissimos ut. Est laboriosam itaque nisi dolores fugiat incidunt vel.

 

Vero distinctio ducimus saepe ipsam. Corporis sed explicabo sunt architecto in sint. Fugiat asperiores delectus quidem vitae. Perferendis architecto necessitatibus eligendi quia consequatur est assumenda. Molestias neque rerum culpa labore. Similique corrupti sed ut iste ex quo rerum.

Similique quis dolores non eos. Unde et officiis repellendus sunt non ipsam omnis quo. Voluptatem nemo minus voluptatem culpa quo dolor voluptas. Cumque quasi autem ipsum voluptatum illo. Et quis suscipit rerum odit aperiam tempora autem. Quas voluptas consequatur deleniti et.

Est praesentium facere quia enim culpa. Voluptatem nihil possimus autem quae optio. Dolorum natus aliquam quia sed natus est quam.

"Decide what to be and go be it." - The Avett Brothers

Career Advancement Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.8%
  • JPMorgan 01 98.2%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 02 98.8%
  • Evercore 01 98.2%
  • BMO Capital Markets 12 97.6%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.8%
  • Morgan Stanley 05 98.2%
  • JPMorgan No 97.7%
  • BMO Capital Markets 12 97.1%

Total Avg Compensation

June 2026 Investment Banking

  • Vice President (14) $434
  • Associates (43) $259
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (77) $151
  • Intern/Summer Analyst (71) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
kanon's picture
kanon
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
GameTheory's picture
GameTheory
98.9
6
dosk17's picture
dosk17
98.9
7
Betsy Massar's picture
Betsy Massar
98.9
8
DrApeman's picture
DrApeman
98.9
9
CompBanker's picture
CompBanker
98.9
10
Jamoldo's picture
Jamoldo
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”