Hurdle Rate Definition

The rate of return that an investor or manager accepts as the absolute minimum for a specific investment.

Author: Anushka Raj Sonkar
Anushka Raj Sonkar
Anushka Raj Sonkar
I am a graduate student who holds a degree in Bachelor of Business Administration in the finance background from Shaheed Sukhdev College of Business Studies, University of Delhi. I'm efficient in skills such as MS Office, Python (Beginner level), leadership and problem-solving. I have interned at a few emerging start-ups like Ecoplore (New Delhi) and MyMoMa (a pro bono consultancy start-up).
Reviewed By: Krupa Jatania
Krupa Jatania
Krupa Jatania

President @ Hult VC and Consulting Club | Master’s in International Business, Hult '24 | Impact MBA Scholar & McKinsey Forward '23

Last Updated:April 4, 2024

What Is a Hurdle Rate?

The hurdle rate (HR), also known as the minimum acceptable rate of return (MARR), is the rate of return that an investor or manager accepts as the absolute minimum for a specific investment.

It is a significant consideration when evaluating future projects proposed to be undertaken. In other words, it is the minimum return on investment (ROI) required to implement a capital investment project, considering all possible risks concerned. 

As a result, the higher the risk factor, the higher the rate. It represents the risk level associated with the investment opportunity. 

For instance, if the minimum required rate of return of a project is 10%, it means that at precisely 10%, you can meet the project costs along with the risk premium you gauged at the beginning of the project.

Consequently, in this case, the 10% becomes the project's HR or the minimum acceptable rate of return. 

If, in case, the rate of return on the project comes out to be less than what the rate is, one is anticipated to drop the project as it may lead to consecutive losses. It is because the rate did not match the level of return expected from the project.

The HR is also known as a break-even yield. It is due to the same reason explained above. If the expected rate of return is more than the rate, the investment opportunity is considered sound. 

If the expected rate of return is lower than the rate, the investor is inclined toward dropping it. However, before finalizing the project, the investor should check if the IRR is favorable according to the outlay. 

Key Takeaways

  • The hurdle rate, also known as the minimum acceptable rate of return (MARR), is the minimum rate of return that an investor or manager requires for a specific investment.
  • It is calculated using the weighted average cost of capital (WACC) and a risk premium, reflecting the risk level associated with the investment opportunity.
  • If the expected return on investment exceeds the hurdle rate, the investment is deemed viable, while returns below the hurdle rate may lead to the project being dropped.
  • The hurdle rate is used in capital budgeting to evaluate investment opportunities, allocate resources efficiently, and assess project success over time.

Understanding The Hurdle Rate

The capital budgeting method calculates the hurdle rate using the weighted average cost of capital (WACC) and risk premium values. 

WACC is a company's weighted average cost of capital, and the risk premium is the risk factor arising purely from the project concerned. 

HR = WACC + Risk Premium 

As mentioned above, if an investment opportunity's expected return rate is higher than the rate required for that project to move forward, the investment is considered viable, and the manager proceeds with it.

If the rate of return is lower, the investor may choose not to go ahead. These decisions are based purely on facts and numbers, but we should remember that we are also required to analyze the qualitative aspect of the projects. 

It is also the break-even yield for that project. The minimum rate is generally the company's cost of capital—however, this rate increases in projects with higher risk and availability of abundant investment opportunities.

For hedge funds, the rate is the minimum rate of return required before they become eligible to unlock the incentive fees. 

When calculating the Present Net Value (NPV) of the stream of cash flows projected to be generated by the project in the future, the rate is the rate used to discount the project's future net cash flows. 

This exercise is undertaken to obtain the present value of the project under evaluation and determine the returns. There could be many biases in this method of calculating the required rate of return, which we will talk about later. 

How does the Hurdle Rate work?

The hurdle rate is initiated with the risk-free rate. We use the U.S. Treasury notes and bonds as the risk-free rate of return because they will not default on the return. 

As it is evident, the greater the risk in an investment, the greater the risk premium offered to the investor. Thus, an investor adds a risk premium to the risk-free rate to obtain the HR.

As was previously stated, the rate increases as the risk of an investment increases.

The historical risk premium of the S&P 500 rate of return over the U.S. Treasury 10-year bond may be used by investors to estimate the risk premium.

Based on the historical risk premium of the S&P 500, the average U.S. equities risk premium from 1926 to 2020 was 6.43% higher than risk-free return rates. The risk-free rate of return at this time is 3.0% based on the 10-year bond rate for the United States Treasury.

The resultant hurdle rate is then used as the discount rate for obtaining net present values of the cash flows from the investment opportunity we seek. What is the need to convert the cash flows into net current values? 

The reason is logical and easy to comprehend for someone new to valuation.  

The discount rate in a net present value computation is frequently the hurdle rate. Here's why it's significant:

  • Imagine you get a chance to start your franchise, rental property, or company. When comparing investments based on their potential for cash flow, the net present value (NPV) is a common financial statistic that can be utilized. 4
  • Here is how you might approach buying a rental property if you were thinking about doing so.
  • The property's purchasing price is $250,000, and the projected 10-year rental income will be $18,000 yearly. The discount rate will be a Hurdle rate of 7.56%. The present value of $18,000 received for ten years, discounted at 7.56%, is $123,216.
  • At the hurdle rate, the predicted rental income's current value is less than the $250,000 initial investment. This investment will only achieve your goal of breaking after ten years based on a 7.97% discount rate.

Formula and Calculating Hurdle Rates

Let us take an example of a clothing brand that wants to expand into skincare products. Following this decision, they realize that skincare is a whole other industry to walk into, which raises the crucial question of whether or not it is viable to enter that market. 

The company seeks to hire a fund manager from a financial services firm and seek financial help to summarize and forecast the opportunities and revenue streams in case the company enters the market. 

Upon careful estimations through financial modeling and forecasting, the fund manager reaches the following conclusions:

  1. The company is expected to increase its revenues by 12% annually if they enter the new market. 
  2. Besides the increment in their revenue, the cost of capital or the weighted average cost of money that the company will have to bear is about 8% annually. 
  3. The risk of their new products not being sold is around 5%. 

Given this information, we get the Hurdle rate to be 13%: 

(Cost of Capital + Risk Premium)

Here we can see that the HR or the minimum rate required to initiate the project is 13%, whereas the expected rate of return on the investment is 12%. 

Hence, the fund manager strongly suggests the company discard the investment project, as it is a risky investment choice that might lead the firm to incur huge losses in the future. 

Although, there is the point to be noted here that every analysis is not just the outcome of numbers involved in the story. 

As mentioned above, the qualitative aspect of the project also counts. The above statement means that a project rejected based on just numbers may be proven wrong as an investment decision relies heavily on some non-quantitative factors to conclude.

For instance, if we consider the example above, the project's inability to be even at par with its HR is the sole reason to conclude that it should not be moved forward. 

However, an experienced fund manager may consider other aspects, such as the industry's future growth prospects, supplier-customer dynamics, synergies, etc. The project may be loss-making for a few initial years but show exponential growth thereafter.

Thus, accepting a project only depends partially on the rate and the internal rate of return of that investment opportunity. 

Importance of Hurdle Rate

In financial decision-making and strategic planning for businesses, the hurdle rate is crucial.

Its significance stems from multiple pivotal elements:

1. Assessment of Investment Opportunities

Evaluating the viability and appeal of possible investment projects is the main goal of the hurdle rate. Decision-makers can assess if a project is likely to yield enough returns to warrant the capital investment by comparing the predicted returns of an investment to the hurdle rate.

2. Alignment with Strategic Objectives

Determining the right hurdle rate guarantees that investment choices are in line with the company's risk appetite and strategic goals. Prioritizing projects that support the organization's growth plans and long-term goals is helpful.

3. Optimal Allocation of Capital

The hurdle rate acts as a benchmark for the most effective distribution of resources among competing investment opportunities. Companies can increase overall returns on invested capital and maximize shareholder value by funding projects that yield returns higher than the hurdle rate.

4. Risk management

The hurdle rate reflects an investment project's intrinsic risk. Greater hurdle rates are usually needed for projects with greater risk profiles to reimburse investors for taking on more risk.

    Note

    A hurdle rate lessens the chance of making investments in ventures that might not turn a profit.

    5. Maximization of Shareholder value

    Businesses can make long-term investment decisions that maximize shareholder value by selecting a hurdle rate that takes into account the cost of capital and the desired rate of return. Investments that provide returns higher than the hurdle rate positively impact shareholder value production.

    6. Success Assessment

    The hurdle rate serves as a foundation for assessing an investment project's success over time. Projects that reach or surpass the hurdle rate are deemed successful; those that don't might need to be reevaluated or corrected.

    7. Capital Budgeting and Resource Allocation

    The hurdle rate plays a crucial role in guiding the selection of projects to undertake and the efficient distribution of resources across various business units or divisions during the capital budgeting process.

    Note

    Hurdle rate guarantees that projects with the greatest potential to create value are given the limited resources they require.

    8. Stakeholder Confidence and Transparency

    By exhibiting responsible financial management and decision-making, establishing a transparent and well-defined hurdle rate increases stakeholder confidence.

    It builds confidence among lenders, investors, and other stakeholders by encouraging accountability and openness in the investment process.

    Limitations of the Hurdle Rate

    The hurdle rate has certain limitations that should be taken into account, even if it is a crucial tool for assessing investment opportunities:

    1. Simplifying Risk Assessment

    Hurdle rates frequently make risk assessment easier by applying a single discount rate to all projects within a company. However, this method might ignore the distinct risk profiles of different projects, which could result in less-than-ideal investment choices.

    2. Subjectivity in Risk Premium

    The risk premium utilized to determine the hurdle rate may differ depending on how each person perceives risk. The risk preferences of various stakeholders may also vary, which could result in inconsistent hurdle rate calculations.

    3. Overemphasis on Short-Term Returns

    Hurdle rates often place too much emphasis on short-term gains, failing to take into consideration the long-term strategic worth of some assets. Therefore, if a project doesn't match short-term return standards, it can be neglected even though it has a longer payback period or strategic value.

    4. Lack of Flexibility in Changing Market Conditions

    Hurdle rates are frequently set in response to assumptions about the cost of capital and the state of the market. However, it might be difficult to modify hurdle rates in accordance with these requirements as they change over time.

    Note

    Mistakes or poor investment choices could arise from a failure to adjust to shifting market conditions.

    5. Ignoring External Factors

    External factors that hurdle rates may overlook, such as macroeconomic trends, changes in regulations, or industry dynamics, may impact investment risk and return profiles. Neglecting these elements may result in inaccurate hurdle rate estimates and investment assessments.

    6. Uncertainty in the Discount Rate

    Projects with extended timelines or unpredictable cash flows are especially vulnerable to fluctuations in the discount rate, which is used to determine the hurdle rate.

    Little variations in the discount rate can greatly impact an investment's net present value (NPV), which could result in an incorrect assessment of the project's viability.

    7. Limited Attention to Non-Financial Measures

    Hurdle rates tend to ignore non-financial aspects like social responsibility, environmental effect, and strategy alignment in favor of concentrating mainly on financial measures like net present value (NPV) and internal rate of return (IRR).

    Making poor decisions can occur by excluding these aspects from investment evaluations.

    8. Risk of Capital Rationing

    Excessive investment requirements that prevent potentially worthwhile initiatives from being pursued can result in capital rationing. Setting high hurdle rates can cause this. This may restrict prospects for growth and make it more difficult for the company to meet its strategic goals.

    Interpretations of the Hurdle Rate

    Understanding the hurdle rate's meaning and how it affects investment choices is necessary to interpret it. The hurdle rate can be interpreted as follows:

    1. Minimal Acceptable Return

    The minimal rate of return required for an investment to be deemed financially feasible is known as the hurdle rate. If the predicted return on investment is higher than the hurdle rate, an investment will probably provide positive value for the company.

    2. Risk assessment

    Generally speaking, a higher hurdle rate denotes a larger perceived risk attached to an investment. Higher returns are anticipated from investments with riskier profiles in order to offset the added risk. Consequently, a high hurdle rate may indicate that there are substantial risks associated with the investment.

    3. Opportunity Cost

    The return that may be obtained from different investments with comparable risk is represented by the opportunity cost of capital, which is reflected in the hurdle rate.

    Note

    When interpreting the hurdle rate, one must decide if investing capital in an investment is warranted given the predicted return or if it would be better spent exploring other avenues with possibly higher yields.

    4. Comparison with Real Returns

    Analyzing the hurdle rate requires contrasting it with the real returns that investment has produced. If the actual returns are higher than the hurdle rate, the investment has done well and met or surpassed expectations.

    On the other hand, if the real returns are less than the hurdle rate, it can indicate that the investment was not as profitable as expected.

    5. Strategic Alignment

    The interpretation of the hurdle rate should take the organization's risk tolerance and strategic objectives into account.

    Note

    A lower hurdle rate may be justified for investments that support the company's strategic aims, but a higher hurdle rate may be necessary for investments that have less strategic significance to compensate for their lower strategic value.

    6. Long-Term Consequences

    When interpreting the hurdle rate, it is necessary to consider the long-term effects of investment decisions.

    Investments that reach or surpass the hurdle rate positively impact the organization's long-term growth and profitability; investments that fall short may result in underperformance or missed opportunities.

    Factors to Consider when Setting a Hurdle Rate

    A number of elements must be carefully considered to guarantee that a hurdle rate appropriately represents the needed rate of return for a project or investment.

    Here are some important things to think about:

    1. Cost of Capital

    The rate of return that investors anticipate obtaining in exchange for lending money to a business is known as the cost of capital. It covers the price of debt, stock, and any additional funding sources. Determining the right hurdle rate requires an understanding of the cost of capital.

    2. Risk Profile

    It's critical to evaluate the risk involved in an investment. Market risk, business risk, financial risk, and operational risk are a few examples of risk factors. Higher hurdle rates are often needed for riskier investments in order to offset the increased risk that investors are taking on.

    3. Opportunity Cost

    The return that may be obtained from different investments with comparable risk should be represented by the opportunity cost of capital, which is what the hurdle rate should take into account.

    Note

    Establishing a competitive hurdle rate involves weighing the investment's possible return against other accessible options.

    4. Time Horizon

    The investment or project's time horizon affects the hurdle rate. Since longer-term investments sometimes involve greater risk and uncertainty, a higher hurdle rate can be necessary. It's also important to consider the timing and predictability of cash flows during the investment's lifespan.

    5. Market Conditions

    The necessary rate of return may be impacted by changes in the economy, interest rates, inflation, and market volatility. Hurdle rates ought to be modified to take into account the state of the market and investor expectations.

    6. Company Strategy and Aims

    The hurdle rate must be in line with the organization's strategic aims and objectives. A lower hurdle rate may be justified for investments that support the company's long-term growth and sustainability, while a higher barrier rate may be necessary for less strategically significant investments.

    7. Industry Standards

    Information on average hurdle rates in the sector can be gleaned by benchmarking against similar businesses and peers in the same industry.

    Note

    Determining a realistic and competitive barrier rate requires knowledge of industry norms and standards.

    8. Regulatory and Legal Considerations

    The hurdle rate may be impacted by tax ramifications, regulatory regulations, and legal restrictions. When determining the hurdle rate, consideration should be given to both accounting principles and regulatory compliance.

    9. Expectations of Stakeholders

    It is important to take into account the expectations of different stakeholders, such as lenders, shareholders, and management. Aligning stakeholder expectations with the investment choice can be facilitated by open and honest communication regarding the reasoning behind the hurdle rate selection.

    10. Flexibility and Adaptability

    Hurdle rates must be adaptive and flexible enough to change with the market, company strategies, or risk profiles, among other things. Hurdle rates are reviewed and adjusted on a regular basis to make sure they stay applicable and efficient throughout time.

    Conclusion

    For businesses, the hurdle rate is an essential instrument for assessing investments and making strategic decisions. It stands for the lowest allowable rate of return that must be achieved for an investment to be deemed feasible.

    Through the consideration of several aspects, such as market conditions, time horizon, risk profile, cost of capital, and strategy alignment, the hurdle rate guarantees that investments are in line with the organization's goals and optimize shareholder value.

    The hurdle rate is an invaluable tool, but it's important to understand its limitations, which include the potential for biases in risk premium determination and oversimplification of risk assessment.

    Furthermore, it is important to carefully evaluate a number of variables and stakeholder expectations when interpreting the hurdle rate.

    The hurdle rate ultimately directs the distribution of resources, the management of risk, and the assessment of projects, assisting businesses in making well-informed investment decisions and pursuing opportunities that are consistent with their long-term objectives of growth and sustainability.

    Consequently, attaining financial success and boosting stakeholder confidence in the investment process depends on an understanding of and effective application of the hurdle rate.

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