Trading Strategy

A systematic technique that follows while buying and selling stocks, options, and other assets on the market.

Author: Adin Lykken
Adin Lykken
Adin Lykken
Consulting | Private Equity

Currently, Adin is an associate at Berkshire Partners, an $16B middle-market private equity fund. Prior to joining Berkshire Partners, Adin worked for just over three years at The Boston Consulting Group as an associate and consultant and previously interned for the Federal Reserve Board and the U.S. Senate.

Adin graduated from Yale University, Magna Cum Claude, with a Bachelor of Arts Degree in Economics.

Reviewed By: Matthew Retzloff
Matthew Retzloff
Matthew Retzloff
Investment Banking | Corporate Development

Matthew started his finance career working as an investment banking analyst for Falcon Capital Partners, a healthcare IT boutique, before moving on to work for Raymond James Financial, Inc in their specialty finance coverage group in Atlanta. Matthew then started in a role in corporate development at Babcock & Wilcox before moving to a corporate development associate role with Caesars Entertainment Corporation where he currently is. Matthew provides support to Caesars' M&A processes including evaluating inbound teasers/CIMs to identify possible acquisition targets, due diligence, constructing financial models, corporate valuation, and interacting with potential acquisition targets.

Matthew has a Bachelor of Science in Accounting and Business Administration and a Bachelor of Arts in German from University of North Carolina.

Last Updated:March 19, 2024

What Is A Trading Strategy?

A trading strategy is a systematic technique that follows buying and selling stocks, options, and other financial assets on the market.

In other words, a trading strategy is a predetermined plan to make money by buying or selling stocks. A thoroughly studied strategy is beneficial primarily because it is verifiable, quantifiable, consistent, and objective.

Planning, making trades, and executing trades are the standard three processes. Metrics related to the strategy are assessed at each stage of the procedure and adjusted in response to changes in the marketplace.

Trading strategy may be defined as making financial decisions predicated on rules and criteria created in advance. It can be straightforward or intricate.

It may involve investment style (value versus growth), market capitalization, technical indicators, fundamental analysis, industry sector, risk tolerance, and other factors. 

The most important thing about this is to carefully stick to a trading strategy you devised with the help of objective data and research. 

Key Takeaways

  • A trading strategy is a systematic approach to buying and selling financial assets like stocks and options. It involves a predetermined plan aimed at making profits through well-researched and objective decisions.
  • Trading strategies can be simple or complex, involving factors such as investment style, market capitalization, technical indicators, fundamental analysis, industry sector, and risk tolerance.
  • Choosing the right trading strategy depends on factors such as goals, risk tolerance, skill level, and trading education.
  • Successful trading requires adherence to a proven strategy, self-motivation, self-control, maturity, and financial independence.

Understanding Trading Strategy

A trading strategy should include well-researched investing and trading plans. These plans should specify all the risks involved, the objectives of investment, the time horizon, and tax considerations. 

Trading strategy should be reassessed regularly and modified in response to shifting market conditions or individual objectives to perform optimally within the markets. 

The secret to successful trading and investing is to have a well-thought-out plan and adhere to it no matter what is happening around you.

It is important to research ideas and optimal methods that best fit your personality and time. By doing this, not only do you learn more about yourself as a person, but you can improve your trading performance.

Also, these strategies may be expanded to incorporate more complicated trades, such as options or futures.

The reason why trading methods are used is to minimize behavioral finance biases and guarantee consistent returns.

For instance, traders who abide by the rules dictating when to exit a trade are less likely to fall victim to the disposition effect, which leads investors to hang onto declining securities and sell rising ones.

For consistency, trading strategies can be put under pressure in various market environments. However, consistency in following a successful strategy will help you master it and determine whether it is truly beneficial to you.

What are the different kinds of trading strategies?

Which trading approach is right for you, in the end, is entirely up to you. 

You should think about your personality type, way of life, and accessible resources, among other things. There are several well-known trading methods you will come across when trading in the financial markets, including

Range Trading

Range trading is a form of active investing that involves determining a price range within which an investor will purchase and sell over a relatively short period.

For instance, if a stock is now priced at $25 and you feel that it will increase to $30, then you should trade in a range that includes $25 and $30 over the following several weeks.

Range trading methods are adaptable to various investments, including stocks, bonds, closed-end funds, exchange-traded funds, and many more.

The fact that this strategy necessitates exact market timing—knowing when and how long a stock or other investment could move between two prices—presents a considerable risk. 

If the stock price does not move in the way you expect it to throughout your time horizon, range trading may result in losses.

Breakout Trading

A breakout trader looks for what they consider important locations or pieces of data and then uses that area to put up a trade if the price moves through it.

This price restraint appears to the breakout trader to behave like a coil spring. If the price escapes the constrained range, it could continue in that direction, offering a chance for profit.

Fundamental data may be used to implement breakout trading.

For example, a business has been stable for the past three years, posting comparable earnings every quarter. Then, next quarter, they exceed expectations and post significantly greater earnings, with expectations for even larger earnings going forward.

Reversal Trading

A reversal strategy's primary objective is to make money when market trends turn around. 

If the S&P 500 has been rising for several months and a trader sees a warning that a sell-off is imminent, they hope to make money when the bullish trend turns around.

Some investors use price movement alone to spot trends and reversals. These traders, in particular, employ technical analysis techniques like trendlines and trading channels derived from asset prices.

Gap Trading

An easy and disciplined way to purchase and sell stocks is through gap trading. 

To find stocks with a price gap from the previous close, one looks for them. Then, one watches the first hour of trading to determine the trading range. An increase above that range denotes a buy, while a decrease below denotes a short.

Some traders will purchase when fundamental or technical reasons support a gap on the following trading day. For instance, when a favorable earnings report is announced, they can buy a stock after hours in hopes of a higher gap the next trading day.

Pairs Trading

Using statistical and technical research, the pairs trading method looks for possible market-neutral profits.

The historical correlation of two securities is the foundation for a pairs trade strategy. For this strategy to be profitable, the securities involved must have a high degree of positive correlation. 

The optimal time to use this technique is when a trader notices a disparity in the correlation. For example, the pairs trade can be used when the correlation between the two stocks, based on historical data, fails to hold a certain level.

Arbitrage Trading

Investors that use arbitrage trading as a technique can profit on minute price differences of a digital asset across many marketplaces or exchanges.

A trader has to notice a difference in digital asset pricing across two or more exchanges and carry out a series of transactions to profit from the discrepancy.

Traders make decisions based on the expectation of generating a fixed profit by spotting arbitrage opportunities and taking advantage of them rather than necessarily analyzing market sentiments or relying on other predictive pricing strategies.

Momentum Trading

Buying and selling assets based on the recent strength of price movements is known as momentum trading. It is predicated on the notion that if a price move has sufficient momentum, it will continue to move in that direction.

Momentum investing aims to profit from market turbulence by purchasing short-term positions in rising equities and selling them as soon as they fall. The investor then transfers the funds to new positions.

Investors in momentum must keep a daily or hourly eye on market information. In addition, they must invest early and exit quickly since they deal with equities that will peak and decline again.

In other words, keep an eye on all the updates to see if any unfavorable information emerges that would alarm investors.

How To Select A Trading Strategy?

Making the right trading strategy choice depends on your own tastes, risk tolerance, and financial objectives. The following procedures will assist you in choosing a trading strategy:

  1. Setting Goals and Understanding Risk: Your trading plan should consider your goals and the outcome you want out of trading. And understanding risk tolerance is the amount of risk that you can take.
  2. Skill Level: Understanding and acknowledging what you possess will help you in taking steps that are not extravagant. Sometimes, it may seem like you have understood trading, but any activity beyond your comprehension could take place, resulting in heavy losses. 
    • It is advisable to start small and scale.
  3. Trading Education: It is of high importance that traders keep themselves educated about different trading styles and strategies, including different policies, risk factors, and indicators. It is advisable to seek professional guidance.
  4. Selecting The Right Strategy: Additionally, it is crucial to carefully select a strategy before putting your hard-earned money in danger and to keep an eye on your progress. 
  5. Setting Trading Style: By having a solid trading strategy, you may avoid making irrational judgments in the heat of the moment. Any trade objective must be more than simply a vague declaration; it must be explicit, quantifiable, realistic, relevant, and time-bound.
  6. Understanding Market Conditions: To get started, adhere to the procedures listed below to select a trading approach that suits your needs.
    • Analyze external events: To predict market direction, analyzing current events is crucial because it will provide significant factors that will affect the price movement.
    • Determine the style of trading: You must pick the best trading style for your trades from the many available options because each one offers special processes.

Trading can result in significant gains despite carrying a higher level of risk.

It is possible to make money by trading any asset, whether it be stocks, contracts for difference, forex, or another, independent of the state of the market. However, your trading strategy and how strictly you adhere to it determine whether you make profits or losses.

Developing a plan for your trading strategy

A trading plan's main advantage is removing fear and greed from your decision-making process. Also, a trading plan allows you to track progress, reflect on your decisions, and improve your strategy.

Step 1: Choose Your Market

To develop a sound plan for trading strategy, it's important that we choose a market where we want to start our trading journey. Some of the areas where we can start trading are:

  • Forex 
  • Stocks 
  • Options
  • Futures. 

If you decide to trade forex, use a currency quotation to help you comprehend what you are buying and selling. Make sure you familiarize yourself with the various forex broker types. Understand the margin calculation.

To trade stocks, you must understand what a share represents. You need to understand the distinction between penny stocks and blue-chip stocks.

The key message is that there is plenty to learn about each market. However, before selecting your trading market, you cannot begin to learn in depth.

Step 2: Choose A Style

A trading style is a collection of preferences that govern the frequency with which transactions are placed and the time you will hold them open.

A decision will be made based on your account size, the amount of time you have available for trading, your personality, and your risk tolerance. No "optimal" trading approach will work for everyone; this relies on individual traders.

Start by taking into account your surroundings. Try intraday trading if you have the time to monitor the market for lengthy periods. 

You could ask yourself questions like: Are you content to spend the entire day in front of your trading terminal, making and taking many trades?

Step 3: Define Your Entry Trigger

Your entry trigger indicates when to enter the trade once you are in the prospective trading area. This is your particular entry method. The next step is to choose how to enter the trade after deciding where you want to do so.

You still want an objective entry trigger even in a favorable market environment. Then, you can enter the market without hesitation with its assistance.

Candlesticks and bar patterns are both helpful triggers. Oscillators like the RSI and stochastics are fantastic choices if you like indicators.

Step 4: Plan Your Exit Trigger

The ability to take profits and stop losses makes having an exit strategy crucial for managing your portfolio. Whether you are an aggressive trader or a passive investor, exit plans are crucial.

Plan your exit strategy in case something goes wrong. Losses beyond your expectations may result from the market working against you. A stop-loss is essential.

Planning for your exit strategy when things go your way is equally important. The market will not always work in your favor. As a result, you must understand when to take profits.

Step 5: Have Trading Rules

A reliable way to achieve discipline and consistency is to have a documented trading strategy. The following rules are themselves significant, but their combined consequences are powerful. Your chances of prospering in the markets might be considerably improved by keeping these in mind.

You can drastically lower your odds of self-destructing by having trading rules. The truth is that you have to adhere to your rules for this to succeed. Often, it is simpler to say than to accomplish.

Additionally, it offers a record of your trading approach. It will be helpful to you as you work to improve it.

Step 6: Backtest Your Trading Strategy

Backtesting examines the performance of a trading strategy using past data to determine its feasibility. If backtesting is successful, traders and analysts could feel confident using it.

Traders can be certain that a strategy is fundamentally good and is likely to produce profits when put into practice by looking at a well-conducted backtest that produces favorable outcomes.

In contrast, a well-conducted backtest that produces the ideal outcome will cause traders to change or abandon the strategy.

Step 7: Keep Improving

Despite a strategy's seeming simplicity, it might be challenging to put into practice in real-world market situations.

Nothing exactly resembles what it did in the textbook examples; every day, trend, and pullback are slightly different.

Practice a strategy a lot if you want to become competent. Then, trade it until you regularly see a profit from it in a practice account.

Bottom Line 

Your trading plan is like a map of hidden riches. You will be a successful trader if you do everything it instructs you to do. However, sticking to a plan is not always simple, particularly when it feels risky or involves your emotions. 

Therefore, when choosing a strategy, you must consider your trading characteristics. Successful traders must have self-motivation, self-control, maturity, and financial independence.

Before risking money in the real world, always take the time to test your approach in a simulated environment and consider your goals, risk tolerance, and experience level.

Successful trading strategies that have been thoroughly tested are essential for surviving the fierce competition in the financial markets.

Maintaining concentration among the large flow of news and economic data that can substantially affect your analytical process is made possible by sticking to a trading strategy.

Without a set trading strategy, chaotic trading makes it impossible to evaluate your performance because there is no constant standard against which to measure it.

A trading system's performance can be assessed using a statistical database that you can compile over a lengthy period. Once the evaluation is complete, you can start working on upgrading the system.

Researched and authored by Dua Bakhsh | LinkedIn

Reviewed and edited by Parul GuptaLinkedIn

Free Resources

To continue learning and advancing your career, check out these additional helpful WSO resources: