Cold calling in AM?

Sorry if this is kind of a stupid question, but I'm wondering if analysts are expected to cold call leads in AM? I understand that some PWM firms do expect that and some don't. But I'm wondering if AM firms also do the same.

The reason is, I am aiming for a path down AM, but I hate cold calling. I did it for a summer for a private jet chartering service, and I did get decent at it. But it was a soul-crushing experience that I hated every moment. I enjoy talking to people, but I just really don't enjoy calling people in that way.

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The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.

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