34 Comments
 

So basically, they just use these zero-cost index fund as a means to lure you in to the business and hope that you buy their other commission-requiring products, and they also earn interest off of the uninvested cash. Makes sense. +1

But how do other companies like Blackrock compete with this?

 

Well E-Trade, Charles Schwab, TDSecurities didn't bother competing with robinhood. Looks like other brokerages are taking the same approach, Vanguard exec even advised the public to watch out for the catch in Fidelity's 0 cost funds.

Even ran across an article that said Vanguard has 0 plans of rivaling Fidelity's 0 fee funds. However that might be a bit false since Vanguard did introduce a bunch of expense ratio cuts across several different funds.

thots & prayers
 

Fidelity has made it huge as a custodian. They are barely treading water in the asset management game. They are using the "0" funds to throw in the towel in AM and just blow the competition out of the water for custody.

The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.
 

I'm not an expert in this space (by any stretch), but I'd assume it's just a loss leader. No different than bananas at Walmart.

You asked in the thread how Blackrock will compete - I'd assume that they have a very different customer base. I'm sure there's some overlap, but I'd doubt Blackrock will enter a race to the bottom.

twitter: @CorpFin_Guy
 
"thebrofessor" blackrock doesn't try to compete, they don't go direct to investors, meaning you can't go to blackrock.com and open an account.

I can tell you no PWM'er or big institutional firm I've seen gives a flying fuck about the difference between 0 and 4bps.

I'll stay with iShares/vanguard

My experience is different in 'bulk beta' equities. I know of several $100B+ institutions that expect quotes to go to the tenth or hundredth of a basis point. If you think the retail AM space is tough, try waving around a $20B mandate and asking for quotes for undifferentiated products.

The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.
 
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On top of what others have said regarding baiting you in, Financial Services firms make a killing as the Plan Administrator for a company's retirement plan. Fidelity has typically been involved with for-profit business, however they've made a big push in the non-profit (higher education, government, etc.) space during the last 5 years. TIAA used to be the only player in the space, but they've been bleeding clients as of late. Everyone is trying to penetrate and establish themselves in the Heath care market. Plan Administration isn't something many people think/know about, but it's a very lucrative part of the Financial Services world.

 

Nobody here answered the initial question which was how does an AM like Fidelity make money on a fund when the expense ratio is 0. The answer is, there are several other ways besides fees to make money ... one is payment for order flow and another is securities lending (lending out some shares to parties which need them, then profiting by investing the collateral).

 

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