Idea Generation vs Coverage Universe Research

Hi,

I'm currently a senior in college and had some questions about Asset Management. It seems that many buy-side equity research roles are similar to the sell-side in that you continue to cover a universe of stocks in your industry. However, it also seems that some firms do not have analysts that cover a universe of stocks in each industry, but rather screen for ideas and then diligence these potential investments on a case by case basis.

It seems like screening for ideas to find potential new investments is more interesting than just covering a universe of companies and updating the model for any new news that comes out. Can anyone offer their thoughts or experiences on the difference between the two types of research?

Thanks

5 Comments
 
Best Response
Can anyone offer their thoughts or experiences on the difference between the two types of research?

It really varies by firm. Some firms use an industry coverage model, i.e, Franklin Templeton, Trowe, Dodge & Cox, Brandes, etc. Other firms, particularly those with more of an international bent, use a regional coverage model, i.e. Harris Associates. The industry vs. regional coverage is usually core to the firm's investment process, so you should be aware of how they divvy it up.

It seems like screening for ideas to find potential new investments is more interesting than just covering a universe of companies and updating the model for any new news that comes out.

There are still plenty of mundane tasks to go around under either model. I've worked under both models at different firms and each model has pros/cons.

The industry-driven model allows you to develop expertise and deeply understand the trends of an industry. It also makes your life a hell of a lot easier after a few years. The geographic model allows you greater flexibility as you can find interesting companies across industries. However, some industries are inherently difficult to understand, i.e. pharma, technology, so it's difficult to look at companies in these industries.

 

It depends on what the asset class and benchmark are. For example if your benchmark is the S&P 500, someone on the team would need to be covering AAPL, GE, XOM, etc even if they are not in the portfolio because those names make up such a large % of the benchmark. Whereas if your benchmark is the Russell 2000, you would tend to focus on researching what comes out of your screen (what you don't own can't hurt you as much).

 

Corporis fugiat quo aut. Molestiae error eum blanditiis vero aliquid amet esse. Veritatis tempora voluptatem quis libero voluptatem est. Qui quibusdam saepe officia et quia ut.

Corrupti nostrum ipsum officiis harum nesciunt numquam. Voluptatibus qui molestiae unde sed illum eius et. Assumenda accusamus quidem quasi quae quis ut ipsum officia. Voluptate laborum qui et aut cum consequatur et. Animi ad qui libero distinctio. Ea accusamus alias illum. Vero quibusdam facere eos quas dignissimos ducimus enim ipsam.

Doloremque sapiente consequatur cupiditate id iusto beatae. Provident enim fugiat labore sit eaque modi fugiat. Doloribus doloremque et et perspiciatis illo dolorem. Est quibusdam sed temporibus sint reprehenderit hic. Sint quam enim aut amet omnis ea. Ducimus omnis aut est. Ut eaque temporibus expedita expedita modi quam.

Career Advancement Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Goldman Sachs 01 97.8%
  • Guggenheim Partners No 97.2%

Overall Employee Satisfaction

July 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.9%
  • Morgan Stanley 01 98.3%
  • Banco Santander 02 97.7%
  • BMO Capital Markets 12 97.2%

Professional Growth Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.8%
  • JPMorgan 01 97.2%

Total Avg Compensation

July 2026 Investment Banking

  • Vice President (16) $429
  • Associates (46) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (23) $182
  • Intern/Summer Associate (14) $159
  • 1st Year Analyst (81) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
kanon's picture
kanon
99.0
3
Secyh62's picture
Secyh62
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
Betsy Massar's picture
Betsy Massar
98.9
6
DrApeman's picture
DrApeman
98.9
7
CompBanker's picture
CompBanker
98.9
8
dosk17's picture
dosk17
98.9
9
GameTheory's picture
GameTheory
98.9
10
Mimbs's picture
Mimbs
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”