Will passing the EIA as a college student make me stand out to WM firms?

I am currently a sophomore at a semi-target school pursing WM. I know that the SIE exam can be taken without sponsorship from a bank, unlike the series 7 and 66 exams. From those I have talked to thus far who work in WM at BB banks the interviews for the internship positions are almost strictly behavioral. Therefore, I am wondering if it is even worth spending money, time, and effort in purchasing and studying a course to try and pass the exam if the banks don't put much emphasis on applicants technical knowledge.

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The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.

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