Continue in Strategy Consulting or Transition to Business Development?

I’m currently a Strategy Consultant at a T2 firm with 2 YOE (think ACN / ZS / IBM / OW).

I’m on the fast track and up for my second promotion as a strategy consultant next quarter with a total comp of ~$120K.

I was just offered to transition to the business development side as a BDM focusing on AI, and Technology Transformation. This would mean leaving the strategy consulting path all together, but not my firm.

The BDM role would have an OTE of ~$150k and technically be a double promotion.

I think I’d enjoy both roles, but my struggle in choosing is centered around transferability.

I’m a dual citizen (U.S & Canada). I currently live in Canada, where I pay outrageous taxes, and die inside every time I check the currency exchange rate.

I’d like to move back to the U.S ASAP.

Another consideration is the velocity of deals under the new administration - in Canada specifically. 25% tariffs will slow the Canadian market dramatically.

Do you think I should stay in Strategy where I can lateral to the U.S with more ease, or take this BDM role where transferability is, from my understanding, a more challenging?

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2 Comments
 

Based on the most helpful WSO content, here's a breakdown of your situation:

  1. Transferability to the U.S.: Staying in Strategy Consulting might offer a smoother path to lateral into the U.S. market. Strategy roles, especially at T2 firms, are highly transferable across borders due to the global nature of consulting and the demand for strategic expertise. Business Development roles, while valuable, can be more niche and tied to specific industries or markets, making a cross-border transition potentially more challenging.

  2. Compensation and Career Growth: The BDM role offers a higher OTE (~$150K) and a double promotion, which is attractive. However, Strategy Consulting typically has a steeper long-term earning trajectory, especially if you continue on the fast track. For example, moving up to Engagement Manager or Manager roles in consulting can lead to compensation in the $169K-$223K range, as seen in the WSO dataset.

  3. Market Considerations: The Canadian market's slowdown due to tariffs and economic conditions could impact both roles, but Strategy Consulting might provide more stability and diverse opportunities to pivot into other industries or geographies. Business Development roles, particularly in AI and Technology Transformation, are exciting but could be more sensitive to market conditions.

  4. Personal Preferences and Long-Term Goals: If your primary goal is to move back to the U.S. quickly, Strategy Consulting might be the safer bet. It aligns with your current trajectory and offers more flexibility for relocation. However, if you're passionate about AI and tech transformation and see yourself thriving in a sales-driven environment, the BDM role could be a rewarding pivot.

Recommendation: If transferability and relocation to the U.S. are your top priorities, staying in Strategy Consulting is likely the better choice. It keeps your options open and positions you for a smoother transition. However, if you're confident in your ability to excel in Business Development and are drawn to the AI/tech space, the BDM role could be worth the risk, especially with the higher immediate compensation and promotion.

Ultimately, weigh the importance of short-term gains (BDM) versus long-term career flexibility and growth (Strategy Consulting).

Sources: Transitioning from tech to a serious finance job (yes, you read that right), Why Consulting - Answering the Interview Question, Strategy vs Management Consulting, Q&A: Strategy consulting Associate Partner offering career advice, Looks like 2015 ManagementConsulted Salary numbers are out

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