Resume Question

I'm in a consulting club at school, we get staffed on a new project every semester. For my resume entry, would it be better to describe my experiences in the last project or my work with the club as a whole?

Ex: last project

-conducted market research on skincare demographics for biotech startup

-delivered recs on distribution channel for lux skincare

Etc

or

Ex: general:

-provided pro bono consulting to X different [town] based startups

-delivered recs regarding distribution channels, advertsing strategy etc for variety of dif companies

Abbreviated and censored bullet points but hopefully my question is clear

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