Assistant Brand Manager track?
I'm doing some job research for my GF and we've came to the conclusion that brand management at a CPG is a good fit for her. However, I can't figure out the standard career path for undergraduate marketing majors to become an assistant brand manager.
Why kind of jobs should she apply to before BM? is it possible to go straight into BM from a non-target school? What should she be reading/studying? Any other tips?
From what I understand, brand management and consulting tackle the same strategic issues but consultants get broad exposure at the cost of not knowing a single product/company/brand extremely well. Yourconsulting firms will focus more on strategy whereas BM will actually oversee the execution of strategy also.