GfK Boutique Research

Does anyone have familiarity with GfK, particularly their boutique research group?

My understanding is that they lay the supply and demand, pricing, and other market data ground work for buy side clients on highly specific sub sectors/products, like packaged meats or wearable media. I am curious as to how sell side groups at banks, or even independent ER shops might perceive the experience, and more so, what exit opportunities to the buy side might look like. Thanks in advance.

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