How much are you looking to spend and what style? A couple thoughts at different price points:

$500-1000ish range: Tissot PRX

$1-3000: Cartier Tank

~$5000: seamaster, speedmaster, bunch of options from grand seiko, Tudor black bay

 

Are you into watches, or just looking for something functional? Plenty of people don't wear watches during the day.

Apple watches are very common/acceptable, and if that's all you're looking for that will work just fine. I wouldn't buy a cheap watch just to have one, either buy something around $1-3k that you like, or wait a year or two and get a lower level Rolex or something similar that you love.

 
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These are great options as those 3 brands dominate this price range if buying new. If you are sticking to $700-800, I would generally recommend something that can be worn on a strap or Nato as metal bracelets in this price range tend to suck. Some other options in this price range include Stowa, Mido, Longines, and Junghans (the Max Bill is a classic). Sinn 556i can be found used at ~$700-800 (watchpatrol is a great website to find used watches) and would be a great first watch with an acceptable bracelet. As poster above mentioned, if you can stretch, Oris and Nomos would be a noticeable step up in quality in my opinion.

 

Some other brands to consider in addition to the ones already noted above. Some of these are way below your target spending, so could be a good way to save a bit of money too if you end up liking the look of any of these:

  • Orient (subsidiary of Seiko, makes basically everything in-house) - for an office environment, the Orient Bambino is pretty classic looking and only runs you $100 - $200
  • Formex (microbrand that's getting pretty popular with the watch community) - they just came out with a new field watch that only costs about $800, last I checked
  • Marathon (if you like that ultra military vibe) - these guys actually have some real history supplying militaries
  • Seagull 1963 - if you don't mind the super obvious communist styling (it's based on an actual Chinese air force watch from 1963), this is a great way to get a hand-wound mechanical column wheel chronograph (i.e. stopwatch) for less than $500

You can also check out the used market to see if you can scoop up a normally more expensive brand for less. I would strongly caution against considering vintage watches at this point in your journey as these can end up being a real headache to manage (and costing you more than you thought overall, after factoring in servicing fees etc.). I note this as I've seen too many people get excited about getting a vintage OMEGA for 'cheap', only to get sucked into something they didn't expect

 

There's a lot of potential things that could go wrong with an old watch. For example, the water resistance could be totally shot, so any water contact could potentially mess it up if the issue isn't addressed first. Shock resistance is another potential issue that you have to be cognizant of, as some of the older watches have inferior systems (compared to new watches) or the system doesn't work as well anymore due to wear over the years.

Big names like OMEGA will generally look at genuine vintage pieces and be able to service them, but the cost could be quite high compared to servicing a new watch since some of the parts might not be in regular production anymore. Then you have the additional complication of the watch company potentially replacing some of the authentic vintage parts with new parts (as in the visible parts like the hands, dial, etc. which don't necessarily need to be replaced), since generally their goal is to make the thing look new. For some, not an issue (and maybe a plus), but for people that are into the authentic vintage appeal, another potential pitfall. Rolex is infamous for occasionally disrespecting the wishes of customers and changing out whatever they feel like without prior notification.

To avoid that, you could find an independent watchmaker to service the watch for you instead, as it's usually easier to agree with them that you don't want any of the visible vintage parts replaced. However, in this scenario you're basically relying on the skill of the independent watchmaker to do it correctly and don't have the benefit of a massive corporation's workforce / quality guarantee. Easy enough if you're in a big city like New York, LA, London, Hong Kong etc. where there are enough skilled watchmakers to go around, but could pose a challenge if you live somewhere with a smaller community of watch people.

All that said, vintage watches can be enormously rewarding and offer real value and history to the wearer. I would just suggest that a vintage watch be someone's second or third watch (or later) so that you can get comfortable with the basics of watches first, and then learn how to deal with the additional vintage considerations after that.

 

If you're into movements and the actual build of the watch, think about Longines. Great options for the price and solid automatic mechanics which make for a great entry into the luxury watch arena without breaking the bank. Check out some of Teddy Baldassarre's (sp?) videos on youtube about them and watches in general. Good resource for this topic imo

 

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