Scaling Thought Exercise - Buy & Build A Market Maker Business

Recently chatted with a GP at a small HF that has market making in some niche derivatives as part of their core strategy and it got me thinking about this from a buy & build perspective. Would love to hear from anyone that has actual experience working at/with market makers about if something like this is even feasible/makes sense and what challenges would be faced. 

We all know there are big boys - e.g. Citadel, Virtu, JS, SIG - who rule the most widely traded markets like equities, options, ETFs, and fixed income. Then there's smaller players (large in their respective markets) like Jump, HRT, IMC, DRW, and FlowTraders. But what about the smaller trading desks out there? Firms with 10-20 FT people who know a specific product/group of products super well and dominate their own corners of the market. It seems like there could easily be 100s if not 1000s of these small trading desks that have all carved out their own little niches and, while not able to massively scale like one of the big boys, manage to make a very comfortable living for themselves.

Aside from the obvious points - why would they work for someone else, what's in it for them, etc. - what are other challenges you'd face in trying to combine these into a larger entity? 

When I think about what Constellation Software and other aggregators have done rolling up small niche players in a broader industry (often companies that don't strategically benefit directly from being under the same umbrella as a bunch of other unrelated vendors with different products and end markets) and I look at this sector, it seems like there could be something interesting here but I just don't know enough about market making to think deeply about it. 

9 Comments
 

@surge-protector you've been helpful in the past, anything you could opine on here? I realize it's not exactly a multi-manager but it seems like in practice the execution would resemble something similar to one. 

"If you don't have any enemies in life you have never stood up for anything" - Winston Churchill | "It's a testament to the sheer belligerence of the profession that people would rather argue about the 'risk-adjusted returns' of using inferior tooth cleaning methods." - kellycriterion
 

Building a market-making business through a "buy and build" strategy is an intriguing concept, but it comes with significant challenges and considerations. Based on the most helpful WSO content, here are some key points to think about:

Challenges in Scaling a Market-Making Business:

  1. Technology and Infrastructure:

    • Market-making is heavily reliant on cutting-edge technology, especially in high-frequency trading (HFT) and niche derivatives. Smaller desks often have bespoke systems tailored to their specific markets. Integrating these systems across multiple acquisitions could be a logistical nightmare.
    • Larger players like Citadel and Virtu dominate because of their massive investments in technology, which smaller firms may not be able to match. Scaling would require significant capital to upgrade and unify tech stacks.
  2. Talent Retention:

    • Market-making is a talent-driven business. The success of smaller desks often hinges on a few key individuals with deep expertise in their niche. Convincing these individuals to stay post-acquisition could be challenging, especially if they value their independence or see limited upside in joining a larger entity.
  3. Regulatory and Compliance Hurdles:

    • Each market and product comes with its own set of regulations. Aggregating multiple desks across different niches would mean navigating a complex web of compliance requirements, which could increase operational costs and risks.
  4. Liquidity and Capital Requirements:

    • Market-making requires significant capital to provide liquidity and manage risk. Scaling up would necessitate a robust balance sheet to support larger positions and withstand market volatility.
  5. Cultural Integration:

    • Smaller desks often have unique cultures and ways of operating. Integrating these into a cohesive larger entity could lead to friction and inefficiencies.
  6. Competition from Big Players:

    • The big players like Citadel, Jump, and Virtu have economies of scale, better access to data, and superior execution capabilities. Competing with them in any market they deem lucrative could be a losing battle.

Potential Opportunities:

  1. Focus on Niche Markets:

    • As you mentioned, there are likely hundreds of small desks dominating niche markets. A buy-and-build strategy could work if you focus on aggregating desks in less competitive, specialized areas where the big players have little interest.
  2. Economies of Scale in Back-Office Functions:

    • While the trading strategies and technology might remain decentralized, there could be cost savings in consolidating back-office functions like compliance, HR, and IT support.
  3. Cross-Market Synergies:

    • If the desks being acquired trade related products or operate in interconnected markets, there could be opportunities for synergies in trading strategies, risk management, or client relationships.
  4. Leveraging Data:

    • Aggregating multiple desks could provide access to a broader dataset, which could be used to enhance trading algorithms and improve decision-making.

Feasibility:

While the idea has potential, the feasibility depends on the ability to overcome the challenges mentioned above. A successful roll-up strategy would likely require: - A clear focus on specific niches where competition is limited. - Significant upfront investment in technology and infrastructure. - A strong value proposition to attract and retain top talent. - A long-term vision for integrating and scaling the business.

In essence, while the concept is interesting, the execution would be incredibly complex and capital-intensive. It might be more practical to focus on building a single, highly specialized market-making desk and scaling it organically rather than attempting a roll-up strategy.

Sources: https://www.wallstreetoasis.com/forum/trading/converts-trading?customgpt=1, How bad are things going to get?, Market making group exercise, Payback: From Michael Milken to HFT, The Mechanics of a Mispricing

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

There are a lot of small firms like this that focus on one niche and don't want to grow beyond that, but have been operating for many years. Sometimes they are like a pod in a larger firm and use the larger firm for execution, but run their own business separately and have their own legal entity. All the big MM and HFT firms have a few external teams like this. These aren't necessarily ideal for a junior person to learn or grow though, and tend to hire sub-pm with existing strategies from larger firms. They do occasionally change hands and get bought by other firms. One example of a holding company like this is AMG.

 
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if you have a bunch of capacity-constrained financial service businesses, how do you create value by acquiring them? unless there's some legit tech advantage or capacity / scaling upside, this strategy would most likely just be a wealth transfer mechanism to founders. like the traders / partners at each of the firms will still want healthy payouts and youd have issues with defectors leaving after a few years to recreate the biz they sold, b/c they can do it better than you. so in all likelihood, youd be paying a premium for short-dated cash flow with limited scaling / integration capabilities

 

I would like to think that there could be a tech advantage when it's operating at scale and can share that as a cost center. As far as capacity/scaling, I like to imagine there's some opportunity (albeit a smaller one) when you can pool the data in a "central book" and try to detect cross factors across these different esoteric products when you're looking at them big picture vs these smaller teams would naturally have no way of determining when they're laser-focused on their own specific niche. I would assume there's some degree of a proprietary data advantage that each team would offer for something like that when you're going after groups that have traded a single product/sector for a decade+. Admittedly that could just be a mix of ignorant hubris and wishful thinking.

The defector component is something idk how to solve for... I know some of the big Market Makers have some super aggressive non-competes but idk how realistically enforceable those are. Chances are they'd probably become another barrier to actually getting the teams to agree in the first place...

"If you don't have any enemies in life you have never stood up for anything" - Winston Churchill | "It's a testament to the sheer belligerence of the profession that people would rather argue about the 'risk-adjusted returns' of using inferior tooth cleaning methods." - kellycriterion
 

I think you’re right, but at a very small scale. Speaking for the Canadian market, there are lots of folks who retire from formal trading and offer market making to micro cap issuers.

For 5-20k a month they will trade your stock, and will have 10-20 clients, operating on a P&L basis.

Benefits of rolling these up are increased capital base to deploy when needed, diversification on clients, brand to increase client inbounds (issuers will turn over once they become big enough), and cost synergies on admin / trading software.

A lot of these people operate on referral models of 25% or so with people in the space, so you could realistically adopt a franchise model and let these quasi retired people operate within your platform and pay their pound of flesh.

It’s not a billion dollar idea, but I think it could be tens of millions.

 

It's an interesting thought for sure and potential way to get the ball rolling, thank you. How would one go about identifying who these mini-market makers are? Are their contracts generally public given they're working with pubcos? 

"If you don't have any enemies in life you have never stood up for anything" - Winston Churchill | "It's a testament to the sheer belligerence of the profession that people would rather argue about the 'risk-adjusted returns' of using inferior tooth cleaning methods." - kellycriterion
 

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