Congratulations to the Kansas City Chiefs on becoming Super Bowl LVII champions.
That said, Patrick Mahomes is still not even remotely close to the GOAT conversation. Miss me on that, Tom Brady, 'til I die.
Despite the fact that literally everyone knows that today should be a national Holiday in the US, just remember that the universe hates you, me, and everyone else, and that'll probably never happen.
Still, the Super Bowl is arguably the United States' invention, if not at the very least to allow us to say that the US is 57-0 in Super Bowls.
But, the Chiefs and the US themselves are, of course, far from the only winners of the evening. Several others include:
- My bookie
- Sports betting companies, in general
- State and local governments that legalize, regulate, and tax sports betting
- Patrick Mahomes" doctor/ankle surgeon
One notable non-winner of the evening, however, was the commercials. 2022 had some absolute bangers, like Larry David pumping FTX (we still love LD tho), Coinbase showing just a QR code for a full minute, and Carvana enjoying the calm before the storm.
The Super Bowl ad curse is also apparently very much still a thing, with all of those companies named either fraudulent (allegedly), near bankruptcy, or flirting with being near bankruptcy.
The one bright spot was naturally seeing booze brands besides AB-Inbev running ads now that the German giant has ended its 3-decade exclusive ad deal with the NFL. Molson Coors, Hennessy / LVMH, and Heineken all got in the action this year. None of the ads were particularly captivating, unfortunately, but for $7mn an ad spot, these companies better hope the lack of originality works out.
And it does make sense. During a liquidity bubble, you can afford to take the risk of paying an old comedian to make fun of your crypto exchange for a minute, but when a soft recession is the base case, sticking to the tried and true methods seems obvious.
Forecasts pegged the big game to attract around 100mn viewers, which would be the first time it does so since 2019. Reliable data on last night's numbers may be out by the time this goes out, so definitely worth looking into, but sadly, nothing too great just yet.
And lastly, the real winner of the night was, of course, sports betting companies. The Super Bowl is commonly the most important day of gambling for the entire year. It's basically degenerate Christmas for these guys and gals, but for States like Indiana and Arizona that allow sports betting, it's a big W too.
Anyway, congrats, I guess, to all of you out there in the corn fields I guess. I still don't like the Chiefs, obviously, but we and the streets of Philadelphia certainly thank you for not letting the Eagles win. Somehow, that city would've gotten way more f*cked up if the birds actually pulled it out. They survived another year.
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