Crumbs bake shop: Bad investment?

So apparently Marcus Lemonis, host of the show "The Profit" Is looking into investing in Crumbs bake shop and pull it out of bankruptcy. If the name doesn't ring a bell, he is responsible for bringing dippin dots out of bankruptcy back in 2012. Since noon the stock price has shot up to $0.50, from the previous open price of $0.03.

I wanted to see what you guys thought of this from an investment standpoint. it seems like if lemonis takes over, he has a track record of bringing companies out of bankruptcy and into profit.

http://online.wsj.com/articles/investors-circle-shuttered-cupcake-chain…

 

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