Best ways to get informal internship?

Currently a freshman trying to get a summer internship by emailing people at boutiques with low headcounts. I was wondering a few things on how to approach this:

Should I be contacting people and outright asking about internships? Or still go through the process of chatting analysts first. And if so, should I include in my emails I'm okay with unpaid to increase my chances?

Should I include something like a stock pitch in my emails? Or could that come off too hardo or risk sending the email to spam.

Could cold calling be a viable way to differentiate myself from others?

I would greatly appreciate any thoughts on these questions.
 

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