Boutique IB Networking ?

Hi! I've been helping out a friend break into investment banking at the no-name boutique level. For boutiques it's flipped, it's best to network with the decision makers, so Founder's and MD's, rather than analysts. 

My friend goes to a super non-target. I am contemplating if I should have him strictly reach out to non-target MD's and avoid any MD's or founders that went to target schools, to hopefully increase coffee chat and response rates. The only downside to this is 90% of boutique founders went to a target school and he will have to reach out to the non-founder MD's, so although he'll reach out to MD's that went to non-targets, he may get worse results as he wont be able to reach out to the Founder, the true decision maker. 

I only ask this because the 2 offers that I got my sophomore year at the no-name boutique level, when I networked with the firms, the bankers were founders, as well as non-targets, so I'm a bit conflicted.  

Question: Should he reach out strictly to non-target MD's who may be less in a position to be a decision maker OR reach out to strictly MD's who are more Founders even if they went to a target school, as they are the decision makers and he'll have a better chance to be hired? 

Maybe I'm overthinking this, but honestly if someone is a non-target, they have to take any advantage they can get. I feel target school bankers will be 3x less likely to network with a non-target student than vice versa. Thank you!