Financial modeling (non-cash expense) question

Hi, 

tasked with a building a model for Visa. They have a line item called client incentives that is a non-cash expense. How should you go about incorporating this item into your three statement model? I have it as an expense in income statement and I add it back in CFO but then my balance sheet is unbalanced as the cash balance is higher. Would appreciate some help. 

11 Comments
 

Sorry, I'm a bit confused but wouldn't you add it back to CFO because even though the income statement/net income shows it as forgone revenue you haven't actually lost any "cash" (like D&A or something). 

 

You do lose cash because you forwent the revenue which means you forwent the cash associated with that revenue. You don’t need to adjust for it because it’s already baked into Visa’s net revenue figures. It’s not like D&A which is purely a made up P&L line item to lower your taxable income (you don’t pay anyone D&A so you need to add it back if you’re building CFO off net income vs. you “pay” for client incentives by taking less revenue as opposed to taking higher revenue and then realizing higher expenses)

 

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