Is Edgar Matthews an EMMB?

Article here for reference: https://www.bloomberg.com/news/articles/2023-04-0… and website: https://edgarmatthews.com/

Jokes aside, what are peoples thoughts on this? I admire the ambition, but would have thought <$500M EV MM is a heavily banked space where experience and connections trumps hustle for vast majority of potential clients. How does a VP break into this space and compete against established players?

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