Is now a bad time to network as people are busy - SA28

Based on the most helpful WSO content, it’s not uncommon for response rates to fluctuate depending on timing and circumstances. Here are a few insights to consider:

1. Timing Matters: Professionals in finance often have busier periods, and response rates can dip during those times. For example, end-of-year deadlines, budgeting, or deal closings can make November a particularly hectic month. This could explain the difference you’re noticing compared to September/October.

2. Persistence is Key: Even if you’ve sent personalized emails, following up is crucial. Many professionals appreciate a polite follow-up email about a week after the initial one. It shows genuine interest and keeps you on their radar without being pushy.

3. Luck and Volume: Networking is partly a numbers game. Even with well-crafted emails, response rates can hover around 10% or lower, especially if you’re reaching out to non-alumni or cold contacts. This isn’t necessarily a reflection of your approach but rather the nature of the process.

4. Adjust Your Strategy: If you’re not getting responses, consider tweaking your approach. For instance:

   • Follow Up: Send a polite follow-up email after a week or two.
   • Timing: Monday mornings and Fridays are often better times to reach consultants or bankers, as they may have more downtime during travel or lighter workloads.
   • Subject Line and Content: Ensure your subject line is clear and your email is concise (5-8 sentences max). Highlight your connection (school, hometown, hobby) early in the email.

5. Seasonal Factors: As the year progresses, some professionals may be less inclined to engage in networking due to holiday plans or year-end workload. This doesn’t mean they’re unwilling to help, but they might need a nudge or a better-timed follow-up.

Keep at it! Networking success often comes down to persistence, timing, and a bit of luck.

Sources: Networking 101 – 8 tips from a “non-target” school student, 13 Networking Tips and Tricks, Don't Throw Away Your Shot - Networking with Senior Professionals as an MBA, 13 Networking Tips and Tricks, Want to get me on the phone? Here's how - a networking overview.